Community Research and Development Information Service - CORDIS

FP5

VIVALDI Report Summary

Project ID: 11958
Funded under: FP5-GROWTH
Country: Germany

Travel information centre in Bremen (Germany)

Result description
Good information on alternatives to private car use is essential for environmentally friendly choices of travel modes. New customers can be won by improved information about public transport services. The intermodal travel information centre combines several intermodal services for old and new customers. The intermodal information service has been implemented as planned. The Intermodal Travel Information Centre (ITIC) is operated by the local public transport operator BSAG in the city centre. The ITIC opened in November 2002 and replaced a smaller centre that was mainly used for selling tickets. The ITIC combines several BSAG services (sales and distribution, annual subscription, timetable and fare information) in a single place. It also includes information about cambio, the local Car-Sharing organisation. Visitors to the centre can join cambio on site. Cambio cars are available in the garage in the same building. Regarding telematics, the existing intermodal Internet information platform is improved to give better passenger/customer information. This platform is not only available for the customers via the staff but also at a self-service terminal. Another terminal is installed which can be used for electronic ticketing. In comparison to the old customer centre, the holding area has been enlarged (from 58m2 to 214m2) in the ITIC .Additional staff were employed. The ITIC centralizes a lot of functions in the PT operator’s workflow: it houses several departments and has a lounge for bus and tram drivers, all improving working conditions for the staff.

The evaluation results indicate that the ITIC had the outcomes as planned:
- There is a change in the target group towards more non-regular PT-users
- The new ITIC is clearly more attractive than the old centre
- Small changes towards a higher PT usage are likely but not measurable
- Intermodal information, particularly on regional PT, was integrated· information on car sharing is available but there is room for improvements

Who are the end-users of this result?
The main target users for the Intermodal Travel Information Centre are citizens who are not frequent PT customers, to provide them with easy to access and reliable public transport information.

Main innovative features/benefits (technical/commercial success factors)
Multi-modal information centre and barrier-free access to websites (intermodal journey planner) providing information for all urban and peri-urban PT operators (35 in the region) including DB, car sharing, Taxi, bike etc. Close cooperation between two mobility providers, namely the BSAG and cambio, in terms of:· promoting and selling a common product Bremer Karte Plus and AutoCard· using the same building for their services· agreeing on common marketing campaign for their common offers.

Market or application sectors & possible applications
The ITIC is a very good example bringing all relevant local and regional public transport information to the customer at a central spot. Telematics are used in combination with personal face-to-face contact. At a time when the use of information technology is becoming more and more an anonymous, self dependent task for the user, this combination of personal support and telematics improves the customer relationship significantly. It is strongly recommended to introduce ITICs in other cities; the acquired knowledge of the Bremen ITIC could assist with this. Potential barriers The ITIC is a centre operated by the BSAG for their customers, but it also offers the services of other mobility providers (VBN, cambio, Deutsche Bahn). It is a first step towards a mobility centre in Bremen. Intermodality requires cooperation between the organisations and companies.

Despite it being generally agreed that cooperation is needed in order to establish a comprehensive alternative to the car, the implementation of this measure had to overcome problems specifically arising from the different organisational and legal structures of the participating public and private companies. During the course of the VIVALDI project, cooperation between cambio and the BSAG improved continuously. There was a change towards a more informal and efficient cooperation of the practitioners in terms of exchanging relevant information and common marketing activities. Moreover, some BSAG staff were re-trained by cambio in order to enhance the quality of the cambio related services on the ITIC.

Contact

Michael WEHMER, (Contact for Marketing Activities)
Tel.: +49-042-15596633
Fax: +49-042-155968633
E-mail
Record Number: 41035 / Last updated on: 2006-08-01
Information source: e-TIP
Collaboration sought: Information exchange/Training
Stage of development: Results of demonstration trials available
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