Community Research and Development Information Service - CORDIS

FP5

VIVALDI Report Summary

Project ID: 11958
Funded under: FP5-GROWTH
Country: Germany

Car-Sharing/City car club development in Bremen (Germany)

Result description Before CIVITAS there were no Car-Sharing stations in the city centre (old town) and no products/services specific to business clients. There have been trials to establish Car-Sharing in peri-urban areas, but they failed because of lack of demand. By this measure, new Car-Sharing services and products have been introduced. 9 new locations with 33 vehicles have been set up in the laboratory site. Car-Sharing has also been expanded to more peripheral areas, which previously have not been target areas.

The idea was to raise demand for Car-Sharing by installing high quality stations with at least 2 cars. In Vegesack (2002) and in Borgfeld (7/2005), both districts at the very edge of Bremen, this concept was delivered – although it was not profitable. To open the scheme to new target groups such as business people, cyclists and commuters is another element of this measure.

A completely new product for business users has been developed. It consists of the following three core elements: an additional tariff that makes it easier for fleet managers to compare fees to those from conventional car rentals; the offer of business adequate car types and the set up of Car-Sharing stations in the city centre. In total, there is a growth of more than 42% of Car-Sharing users (actually more than 3,500).

Who are the end-users of this result?
Within the framework of the VIVALDI project, the following target groups are to be addressed:
- Companies with vehicle fleets - to partly or completely replace their fleet with Car-Sharing;

- Service providers dependent on transport to reach their customers (e.g. nursing services for private households, company representatives), as a substitute when a fleet car is out of order;

- Residents of the peripheral area as an alternative to owning a second car;· working people who commute between the peripheral areas and a central public transport station by car and use public transport to reach the city (share and go for PT).

Main innovative features/benefits (technical/commercial success factors) Car-Sharing has existed in Bremen for 15 years and still has a growth in membership. However, for further growth and for a more balanced use of vehicles over time it is necessary to gain new target groups.

The two main groups that cambio addresses in VIVALDI are public transport users (see also related measure level results) and business users, by means of custom-tailored advertisement, tariffs and stations. Another strategy for Car-Sharing growth is to extend it into the more car-dependent suburban areas with a stronger focus on families. Market or application sectors & possible applications.

The example of the business tariff shows that Car-Sharing organisations can win new costumers if they target enterprises. By this strategy it is possible to raise the number of clients and gain a more balanced utilisation of the fleet of shared cars. It is recommended to replicate this strategy, although experiences from another project (moses) indicate that a new Car-Sharing business should rely not too heavily on business clients.
The conventional city dweller is required for the growth of Car-Sharing, particularly in its starting phase. Potential barriers Economic restrictions deter people from driving. There has been a huge increase in membership, but in total there is no significant growth in the volume of traffic (driven mileage) by Car-Sharing. This is good for the environment but is not good for the Car-Sharing business.

Contact

Kerstin HOMRIGHAUSEN, (Managing Director)
Tel.: +49-421-792700
Fax: +49-421-74465
E-mail
Record Number: 41037 / Last updated on: 2006-08-01
Information source: e-TIP
Collaboration sought: Information exchange/Training
Stage of development: Results of demonstration trials available
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