Community Research and Development Information Service - CORDIS


VIVALDI Report Summary

Project ID: 11958
Funded under: FP5-GROWTH
Country: United Kingdom

Social inclusion in an edge of city community in Bristol (UK)

Result description
The results for the Community Delivery Points (CDP) and Home Shopping Trials have shown that there has been a reduction in car trips as a result of the two schemes, but it has not been possible to state any quantified effect towards the Integrated Package targets.

However, it should be stated that both schemes, and in particular the Home Shopping Trial, have provided social benefits to the end users. 3 TravelSmart (Travel Awareness/Marketing) programmes were conducted. 10 IPlus kiosks were installed in Bristol, with new transport information content introduced on these 10 and the existing 18 kiosks.

On average the Bristol Travel Channel (BTC) is used 6 times a day on IPlus kiosks and the public will use on-street kiosks for information. Centres for E-working, commerce and learning: The Widening Access scheme has 40 members in total. The results of a user survey showed high levels of satisfaction with the service and that 25% of users wanted to use their PCs to complete on-line training and 13% wanted to be able to work from home. In total, 39% of the sample stated that the use of a PC at home has reduced their need to travel.

Main innovative features/benefits
The Home Shopping trial was conducted using the “Companion”, a new type of technology that was developed with the aim of enabling elderly and disabled people to live independently in their homes. Travel Awareness/Marketing: A powerful and innovative marketing and awareness campaign to promote project measures and encourage positive behaviour. Customised information about alternatives to car travel was provided. Information Kiosk / Advice Screens

The aim was to introduce new kiosks in the VIVALDI targeted areas and demonstration corridors. The addition of new transport channels increased access to information for people in areas of deprivation and aid journey planning and access to employment and services. Centres for E-working, commerce and learning: Enhanced access to services - working, commerce and learning - through provision of new electronic systems and equipment aimed at reducing the need to travel.

Market or application sectors & possible applications
CDP: The trial was thought to be extremely successful and has been adopted as a standard way of working by Parcelforce Worldwide. Home Shopping Trial: The scheme has been a good way of promoting independence.

There has been a reduced need for car travel both with users and in the number of trips that are made by carers doing shopping trips for individuals. It has highlighted the possibility of other applications for the Companion. For example in terms of monitoring the use of medication by individuals. It has been proven that there is a critical mass of the elderly population who make this type of shopping viable to the supermarket. Most people in the Companion trial say they would be prepared to pay up to £5, which is comparable to the cost of online internet shopping. Following issues should be examined in order to facilitate the scaling up of TravelSmart in Bristol and elsewhere: Successful communication within local authorities, regional and national government and partner organisations of the benefit-costs of the approach, which has been promoted through the UK Department for Transport ‘Smarter Choices’ report; Gaining acceptance of TravelSmart as a capital investment alongside other major schemes, eg in Local Transport Plans.

Potential barriers
CDP Home shopping played a smaller role in overall sales than had been anticipated, which meant that supermarkets did not have the incentive to change their working practices on the scale required. The trial has required quite intensive one-to-one assistance in some cases. There are cost implications for the planned ‘next step’, which is to issue 100-200 people with Companions. Funding is a major challenge for the future, beyond the lifetime of the VIVALDI programme. Funding has been secured to continue the trial for a period of 12 months. Travel Awareness/Marketing Non-telephone households required additional contact by mail or door-to-door contact was used.

This approach resulted in field staff being more visible in the target area and therefore at greater risk from interference by anti-social elements within the local community. A review of the convincing phase highlighted a drop-off between the numbers of people requesting personal advice on walking; cycling and public transport and actual home visit appointments booked. Occasions were also identified where households failed to make appointments/late cancellation. Information Kiosk / Advice Screens The ITS technical working group wanted to provide access to the trip planner on the kiosk to include walking and cycling as well as public transport info. This would have required a conversion of the trip planner software, which was too complex and expensive to achieve.

Reported by

Bristol City Council, Planning, Transport and Sustainable Development
Transport Initiatives Group, Floor 1, Wilder House, Wilder Street
BS2 8PH Bristol
United Kingdom
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