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VIVALDI Report Summary

Project ID: 11958
Funded under: FP5-GROWTH
Country: France

Improving the use of public transport and soft modes in Nantes (France)

All of the measures of this package aim to increase the use of collective modes and, for some of them, the use of soft modes. Public transport promotion campaigns - Launch of a new student annual fare: the “PassCampus”: Numbers of student fares have started increasing again.

The target users are students, commuters and residents attracted by new fares and the new bus route concept "Chronobus". Main innovative features/benefits -Individualized customer-marketing relationship. -Future electronic ticketing system will be based upon identified customer needs, and from the consumer point of view . -PT fares distribution channels diversification, new jobs creation for PT operator Market or application sectors & possible applications -PassCampus was the first experience that permit to launch one year later other annual fares: PassPrimo for pupils, PassRapido for highschool scholars, PassPartout for everybody in particular commuters, and two years later PassDiamant for elderly people. -Annual fares are an efficient way to limit fare evasion among younger population and invite to more frequent a usage for leisure trips. Potential barriers -Fear to create new production costs while implementing a new distribution system. -Reaction from retailers who saw their annual revenue decreasing with SEMITAN monthly tickets. Creation of a new bus route concept: “Chronobus”: Two bus routes modified under the new “Chronobus” concept have increased their patronage, respectively by 7% and 25%, between 2001 and 2004. The corresponding increase is about 560 000 trips by year.

Main innovative features/benefits New kind of high performance and high quality bus route, intermediate between ordinary bus routes and protected reserved lanes. Market or application sectors & possible applications Nantes Métropole is studying an extension of this concept to 5 other main bus routes, facing the success of the measure. Potential barriers

The need to reserve some public space for P.T. usage in constrained urban spaces is always very hard to negotiate with other public space users and side activities. Strong political will and constant listening to citizens’ comments is needed. Implementation of Nantes Métropole travel plan: Nantes Métropole travel plan signed early 2004 has generated an increase in P.T. annual fare holders by half between May 2004 and May 2005.

Who are the end-users of this result? 2,200 UCN employees Main innovative features/benefits company travel plans Market or application sectors & possible applications -Strong will from the political power to obtain employees’ agreement. -Positive social dialogue instituted by the political power. -Incentive propositions to compensate advantage losses for both employers and employees. -Employees become aware of the necessity to develop a positive citizen attitude. Potential barriers -Resistance to change habits. -Considering that employee advantages, eg free parking spaces disposal, couldn’t be changed Promotion of company travel plans between the end of 2003 and January 2006, 19 company mobility plans, representing close to 19,500 employees, have been signed. The corresponding P.T. annual fare holders have increased by almost 4, 000 between early 2004 and January 2006. Who are the end-users of this result? Employees of the main companies and institutions in the Nantes urban area and also shop keepers and small and medium size companies in the centre of Nantes. Main innovative features/benefits New style of Public Private Partnership in mobility management area.

Market or application sectors & possible applications See Implementation of Nantes Métropole Mobility plan Potential barriers -Resistance to change habits. -Considering that employees advantages, like free parking spaces disposal, couldn’t be changed. -French State attitude, doesn’t want to give to its local civil servants advantages with the signature of a company travel plan. New parking policy and strategy: Parking policy based on reducing street parking spaces, extending pay street parking areas, creating enclosed outdoor pay parking, increased police control in the city centre and increased Park and Ride spaces along tramlines, has managed: -to increase parking turnover (20% of street parking spaces always free in the city centre), -to increase revenue from parking spaces (multiplied by 3 in 4 years), -to increase P+R frequentation and P.T. use to go to city centre.

Who are the end-users of this result? Residents, visitors and commuters in the centre of Nantes Main innovative features/benefits new parking policy and strategy Global parking policy management Potential barriers -Resistance from retailers of the city centre who have to be convinced that the new parking policy is not against their business. -Resistance from residents and commuters to change habits. -Resistance from real estate builders or investors.

Reported by

Nantes Métropole Urban council
2 cours du champs de mars
44923 Nantes
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