Community Research and Development Information Service - CORDIS

FP5

MIRACLES Report Summary

Project ID: 11953
Funded under: FP5-GROWTH
Country: Ireland

Impacts of raising awareness of sustainable transport issues and smarter travel choices

Promotion of soft measures was particularly focused around Car Free Day and European Mobility Week. This consisted of radio and newspaper advertisements and special leaflets to inform people of the week and the need to shift from a personal car use. Onstreet survey revealed overwhelming public support for the initiative- only one dissenting voice out of over 100 surveyed complaints mainly arose from people needing to carry heavy shopping. Some years, excessive streetworks prohibited further road closures for the day.

However schools or debating competitions were always held to stimulate discussion of sustainable mobility amongst young people. To promote long term change a series of cartoon style leaflets were produced entitled the Zip Around Cork Series. Episode 1- Life in the Fast Lane featured a Race between a cyclist, a bus and using the Greenroute Lanes and a car.
Episode 2-Take a Walk on the Leeside Visually highlights how public transport/walking reduce congestion and improve health etc. These were launched by the Lord Mayor given much publicity and disseminated via public buildings and schools.

Critical Success factors:
- General Promotion campaigns should grab the imagination. Colourful brochures with minimal words are helpful.
- The Zip Around Cork Series was cartoon style for kids appeal and featured a caricature of a local humorous champion of consumer rights for adult appeal.
- Retailer support for access restrictions on In Town Without My Car Day and European Mobility Week can be hard to garner but user survey feedback and positive campaigns, to: Come and Shop without the Hassle of Parking etc. can be persuasive.
-Street events can also bring crowds to town, which can help boost retail trade.

Reported by

CORK CITY COUNCIL
City Hall, Anglesea Street
CORK
Ireland
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