Community Research and Development Information Service - CORDIS


MIRACLES Report Summary

Project ID: 11953
Funded under: FP5-GROWTH
Country: Italy

Car sharing service - Expertise on the start up

The aim of the Car Sharing service in Rome is to discourage the purchase of the second car per family by providing an alternative way of using the individual mean of transport.

The service addresses in particular those who use their car for less than 10.000 km per year, affording garage, insurance and maintenance costs: the car sharing is a right solution to save money.

The initial trial involved just 10 cars and 5 parking lots, and is available h 24.
The service is partly outsourced, especially for what concerns the technologies for the management of the service (monitoring and subsctiptions) and the call centre activities.

Awareness and promotional campaign towards citizens have to be foreseen while designing the project, as well as customer satisfaction analysis.

First results in Rome: after one year and a half from the Service start up, 290 subscribers have been registered and more that 860 joining demands to the service have been submitted to ATAC.

The results obtained from the experimentation phase of the project in Rome showed the relevance of the car sharing service within the sustainable mobility program. It also showed the primary importance of technology in the implementation of such a system.
It should not only sell the service to the citizens, but also to the SME.
Rome can provide know how on the implementation of such a service in a big city.

Reported by

ATAC SpA - Mobility Agency Rome - Sustainable Mobility Unit
Via Prenestina 45
00176 Roma
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