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Organic salmon production and consumptions: ethics, consumer perceptions and regulation
|Organization name:University of Stirling|
Department of Marketing
Region:SCOTLAND BORDERS-CENTRAL-FIFE-LOTHIAN-TAYSIDE Central
Objective: The objectives of the project are:
Evaluate definitions of organic salmon and aquaculture production from both industry and consumer perspectives;
Explore consumers' ethical perceptions of organic salmon in the major EU markets;
Critically appraise the technical, animal welfare and environmental aspects implicit in organic salmon production in terms of ethical, social, economic and sustainability considerations;
Explore critical issues in the regulatory and legal framework at the national and EU level, thus providing input to regulatory bodies developing standards for organic fish farming at the EU level.
Achievements: These objectives will be achieved by a combination of pertinent disciplinary perspectives from the academic partners acting in concert with a key industrial sub-contractor involved in the development of organic salmon. The project will provide information to consumers, producers, regulators, environmental and animal welfare groups and others in order to help inform and determine a framework for consensus and should thus limit the potential for negative repercussions to other organic products and conventional salmon production which might result from a poorly regulated move to organic salmon production as there are no EU/EFTA wide standards for organic aquaculture. The components of the interdisciplinary focus will be organised by differentiating between consumer and interest/pressure groups related phenomena and production related questions and issues.
General information: Since 1985 European salmon production has increased dramatically, fuelling a decline in real prices. Structural changes have ensued and a range of marketing strategies have been adopted in an attempt to increase value adding. Notwithstanding the decline in farmed fish prices, the market for fish has improved over recent years as consumers inter alia have become increasingly sensitive to health aspects of food, animal welfare, environmental and related food choice determinants. Moreover concern with the welfare of farmed fish is the subject of growing debate.
Programme Acronym: FP4-FAIR
Programme type:Fourth Framework Programme
Subprogramme Area:Ethical, legal and social aspects - ELSA
Contract type:No contract type
Subject index:Social Aspects, Food, Resources of the Sea, Fisheries, Agriculture, Legislation, Regulations
Record control number:45350