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QUALITY POLICY AND CONSUMER BEHAVIOR
Start date:1996-01-01
End date:1998-12-31
Project Acronym:
Project status:Completed
Coordinator
| Organization name:GEORG-AUGUST-UNIVERSITÄT GÖTTINGEN | |
| Administrative contact | Address |
|
Name:Tilman Cornelius |
INSTITUT FÜR AGRARÖKONOMIE PLATZ DER GÖTTINGER SIEBEN, 5 37073 GÖTTINGEN DEUTSCHLAND Region:NIEDERSACHSEN BRAUNSCHWEIG Göttingen |
| Tel:+49-551-394859 | |
| Fax:+49-551-394823 | |
| E-mail: | |
| URL: | Organization Type:Education |
Description
Objective:
The following points are the main objectives of the research project :
- to identify the consumer expectation of quality, in particular meat quality, and
methods of ensuring that products fulfil those expectations;
- to establish factors that determine success or failure of national and regional
efforts on the institutional and organisational level to manage quality in general
and in the meat production chain;
- thus to identify the mechanisms which might be used to respond
to a decline in meat consumption.
Achievements:
General information:
The research project is divided accordingly into three parts :
- an investigation of consumer perceptions and expectations of quality
characteristics and conclusions at the national level;
- an investigation of the institutional and organisational efforts to sustain and
regulate quality in the meat production chain and reaching conclusions about
these efforts at the national level;
- contrasting the given national results, and analyzing the consequences for
Community quality and agricultural policy.
The overriding principle employed in the Commission's legislative harmonisation programme is 'mutual recognition'. The success of this principle will depend decisively on the acceptance by consumers. The knowledge of national consumer perception and expectations seems to be indispensable for rational and successful design of the regulations on the Community level. Consumer's attitude towards meat and meat products in particular is sensitive. Consequently, the research project will concentrate on the meat sector. The regulation process accelerated by the Commission intends to harmonize national rules and efforts to regulate meat quality, but may cause a conflicting objective not intended. The Certificates-of-Origin and the EN ISO 9000-Certification may be used by some Member States to discriminate against foreign supply. The case of Germany gives ample evidence.
Differing national regulations will supposingly reflect different consumer behaviour. While the national regulation process in the United Kingdom is based on the model of mature consumer who gives ample attention to food information, the consumer model underlying the German food regulations is one of a consumer only cursory realizing this information. The research project will contribute to the understanding of national consumer behaviour in the six Member States analyzed. The national consumer behaviour is supposed to create national institutional and organisational efforts and vice versa. This link will be analyzed in detail in the research project. This analysis will be based on the national analysis in the six Member States : Germany, United Kingdom, Ireland, Sweden, Italy and Spain.
Project Details
Start date:1996-01-01
End date:1998-12-31
Duration:36 months
Project Reference:FAIR950046
Project cost:705800 EURO
Project Funding:600000 EURO
Programme Acronym:
FP4-FAIR
Programme type:Fourth Framework Programme
Subprogramme Area:Food consumption trends, consumer behaviour and nutritional status and sensory analysis
Contract type:Cost-sharing contracts
URL:
Subject index:Scientific Research, Food, Social Aspects, Medicine, Health, Biotechnology
Results for this Project
Other participants
| Organization name:Teagasc - Agriculture and Food Development Authority | |
| Administrative contact | Address |
|
Name:Cathal |
The National Food Centre Dunsinea, Castleknock 15 DUBLIN ÉIRE/IRELAND Region:ÉIRE/IRELAND Dublin |
| Tel:+353-1-8383222 | |
| Fax:+353-1-8383684 | |
| E-mail: | |
| URL: | Organization Type:Research |
| Organization name:University of Reading | |
| Administrative contact | Address |
|
Name:Alan |
Department of Agricultural Economics and Management PO Box 237 4 Earley Gate Whiteknights Road RG6 2AR Reading UNITED KINGDOM Region:SOUTH EAST (UK) BERKSHIRE, BUCKINGHAMSHIRE, OXFORDSHIRE Berkshire |
| Tel:+44-1734-318967 | |
| Fax:+44-1734-756467 | |
| E-mail: | |
| URL: | Organization Type:Education |
| Organization name:SWEDISH UNIVERSITY OF AGRICULTURAL SCIENCES | |
| Administrative contact | Address |
|
Name:Hans |
DPT. OF ECONOMICS JOHAN BRAUNERS VÄG, 3 750 07 UPPSALA SVERIGE Region:SVERIGE ÖSTRA MELLANSVERIGE Uppsala län |
| Tel:+46-18-673505 | |
| Fax:+46-18-673502 | |
| E-mail:Contact | |
| URL: | Organization Type:Education |
| Organization name:UNIVERSITA DEGLI STUDI DI PISA | |
| Administrative contact | Address |
|
Name:Luciano |
DIPARTIMENTO DI ECONOMIA DELL'AGRICOLTURA, DELL'AMBIENTE AGRO-FORESTALE E DEL TERRITORIO Via del Borghetto 80 56124 Pisa ITALIA Region:CENTRO (I) TOSCANA Pisa |
| Tel:+39-50-571553 | |
| Fax:+39-50-571344 | |
| E-mail:Contact | |
| URL: | Organization Type:Education |
| Organization name:UNIVERSIDAD POLITECNICA DE MADRID | |
| Administrative contact | Address |
|
Name:Julian |
E.T.S.I. AGRONOMOS - DPT. DE ECONOMIA Y CIENCIAS SOCIALES AGRARIAS CIUDAD UNIVERSITARIA 28040 MADRID ESPAÑA Region:COMUNIDAD DE MADRID |
| Tel:+34-1-3365791 | |
| Fax:+34-1-3365797 | |
| E-mail: | |
| URL: | Organization Type:Education |
Record control number:31227
