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| Urban RESEARCH: CAMPARIE |
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| Project Acronym: |
CAMPARIE |
| Type of contract: |
Shared Cost |
| Project title: |
Campaigns for Awareness using Media and Publicity to assess the responses of individuals |
| Main contractor: |
AUTh |
| Type organisation: |
Research Organisation |
| Country: |
GR |
| Start date & duration: |
1997-01-01 - 27 months |
| Area: |
Urban |
| Relevant tasks: |
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| Total cost in kECUs: |
1394 |
| Total EU contribution in kECUs: |
743 |
Objectives of research
Main objectives:
1. To identify Information Management & Awareness Campaign (IMPAC) methods and strategies aiming at influencing travel behaviour in favour of sustainable transport modes and at enhancing the awareness of the public and the image and attractiveness of these. 2. To record systematically and assess the future trends and perspectives for development of transport marketing through a pan European survey of transport decision makers and of publicity and media professionals. 3. To develop a userfriendly computer prototype (MIRTO), orientated towards transport policy makers and marketing professionals, as a guide for optimal IMPAC strategies and as a tool for evaluating the effects of the various media used therein. 4. To test in situ and evaluate innovative strategies for IMPAC aiming at the promotion of sustainable urban transport with and without the prototype. 5. To elaborate recommendations and guidelines regarding the main features of IMPAC focusing on their purpose, content, target destinations, media and displays. 6. To achieve a widespread dissemination of the project outcome within and beyond the Transport RTD Programme.
Demo Sites:
Nantes (FR) Patra (GR) Torino (IT) Case studies: Madrid region (ES) Thessaloniki (GR) Dormagen (DE)
Links with other projects, tasks, areas, programmes, policy actions:
Links with INPHORMM (main link), OPIUM, DANTE, WALCYNG, CAPTURE, TRANSPRICE, CONCERT-P projects from the Transport RTD Programme
Participants
| Organisation |
Type |
Country |
| AUTh |
Research Organisation |
GR |
| ARISTOTLE UNIVERSITY OF THESSALONIKI |
Education |
GR |
| CENTRE D'ETUDES TECHNIQUES DE L'EQUIPEMENT MEDITERRANEE |
Other |
FR |
| CONSORCIO REGIONAL DE TRANSPORTES DE MADRID |
Other |
ES |
| DR. MAX HERRY |
Other |
AT |
| DISTRICT DE L'AGGLOMERATION NANTAISE |
Other |
FR |
| TRANSPORT & TRAVEL RESEARCH LTD |
Industry |
GB |
| INGENIEURGRUPPE IVV - AACHEN |
Industry |
DE |
| ZIVILINGENIEURBUERO SAMMER GRAZ |
Other |
AT |
| AZIENDA TRAMVIE MUNICIPALI - TORINO |
Other |
IT |
| TRANSEXPERT G.I.E. |
Industry |
FR |
| TRAFICON LTD |
Industry |
FI |
| T.M.T. PRAGMA S.R.L. |
Industry |
IT |
| EURO TRANS CONSULTING LIMITED |
Industry |
GB |
Coordinator's name: AUTh
Address: Aristotle University of Thessaloniki Dept of Civil Engineering, Transport Section
11141 Athens
GR
Tel: +30-31-995775/995836
Fax: +30-31-995789/344901
E-mail: pap@vergina.eng.auth.gr
European Commission Contact Point
Name: Mr. Remi MAYET
Tel: +32-2-2964677
Fax: +32-2-2954349
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