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| Road RESEARCH: STIMULUS |
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| Project Acronym: |
STIMULUS |
| Type of contract: |
Shared Cost |
| Project title: |
Segmentation for Transport in Markets using latent user psychological structures |
| Main contractor: |
INTERACTIONS LTD |
| Type organisation: |
Industry |
| Country: |
IE |
| Start date & duration: |
1998-01-01 - 12 months |
| Area: |
Road |
| Relevant tasks: |
7.3.22 |
| Total cost in kECUs: |
600 |
| Total EU contribution in kECUs: |
295 |
Objectives of research
Main objectives:
Successful implementation of traffic management measures to establish an efficient communication between decision takers, transport users and citizens is crucial. Conventional classifications have proved not to reflect similarities in decision taking processes well. Approach: 1. Particular types of users, representing market segments will be classified (Conventional classifications). Their interests, attitudes/motivators and behaviour towards communications of transport information and transport management measures, the implications of mobility restriction and attitudes and understanding of environmental and external costs will be identified. 2. New categories of users according to underlying psychological processes will be identified, and these will be cross-tabulated with known demographic and end-user types. Interests, attitudes/motivators and behaviour of these newly defined cross-category groups towards traffic and transport management measures will then be identified as well as the implications of mobility restrictions and attitudes/understanding of environmental costs. 3. Information systems, policies and strategies will be assessed for their level of acceptance or rejection by different user groups according to both methods of classification. Risk in planning will be reduced by enabling information systems, policies and strategies to be assessed for the reasons for their acceptance or rejection by different user groups according to those groups’ perceptions of the social and environmental ‘cost’ of transport, (pollution, infrastructure etc.) 4. The extent to which information systems in the study contribute to, or are associated with opportunities for will be assessed: Better and safer travel, travel planning, transparency and user-friendliness of systems. 5. To make the results relevant and accessible to decision-makers at all levels (e.g. European, national, local).
Demo Sites:
None
Links with other projects, tasks, areas, programmes, policy actions:
EC-projects in urban and road transport
Participants
| Organisation |
Type |
Country |
| INTERACTIONS LTD |
Industry |
IE |
| DUBLIN TRANSPORTATION OFFICE |
Industry |
IE |
| GESTIONNAIRES SANS FRONTIÈRES ROMANIA |
Other |
RO |
| FIT CONSULTING SRL |
Industry |
IT |
| AZIENDA TORINESE MOBILITÀ |
Other |
IT |
| SOLUTIONS RESEARCH A/S |
Other |
NO |
| TSCHUDI SYSTEM SALES |
Industry |
NO |
| TRANSPORT & TRAVEL RESEARCH LTD |
Industry |
GB |
Coordinator's name: Mr. John PORTER
Address: INTERACTIONS LTD
Dargle Centre, Castle Street,
Bray
IE
Tel: +353-1-2866855
Fax: +353-1-2866929
E-mail: jporter@iol.ie
European Commission Contact Point
Name: Mr. Frank JOST
Tel: +32-2-2993911
Fax: +32-2-2968350
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