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Final SMART conference: Sustainability is Possible!

Sustainability is possible, but for it to be achieved, we need to change the way business operates. Join us in Brussels, 19 February 2020, to take part in the discussion on how we can make this transition to sustainability, and how we can make European business the market-leaders of tomorrow.

19 February 2020 - 19 February 2020

Brussels, Belgium

© SMART-project

Time and place: Feb. 19, 2020 9:30 AM–6:30 PM, Thon Hotel EU, Rue de la Loi/ Wetstraat 75, 1040 Brussels
Project website:

We aim to make it possible and easy for business and finance to create value in a sustainable manner, and for products to be produced and consumed in a way that contributes to securing a safe and just space for humanity within planetary boundaries.

The SMART project has submitted its introductory report outlining a set of reform proposals aiming to change the way business and finance operate, and the way products are produced and consumed. Our reform proposals concern the EU as a global actor, and the EU as a legislator and policymaker.

This is a very brief overview of our proposals, concerning business, finance and products:
Business must shift to sustainable business models and be encouraged to innovate sustainably. To achieve this, the purpose of business and duties of the board needs to be redefined towards sustainability, to protect the decision-makers in business against the pressure to maximise financial returns.

Finance must be redirected to achieving sustainability and away from unsustainable investments. We propose changes to broaden and strengthen the EU’s Sustainable Finance Initiative and we propose changes also to the banking system – vital for the financing of European business.

Products sold in the EU must be produced in a manner that supports sustainable circular production and consumption. Today, products are the objects of the linear business models based on overconsumption, and sold to private consumers and public procurers.

We invite you to join us on 19 February in Brussels where we will present our final reform proposals.


sustainability, finance, EU


Contributed by:

University of Oslo



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