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Strategic developments for electronic publishing

A study on electronic publishing, entitled "Strategic developments for the European publishing industry towards the year 2000", has been published in the context of the European Community's INFO2000 programme which aims to stimulate the development and the use of multimedia co...
A study on electronic publishing, entitled "Strategic developments for the European publishing industry towards the year 2000", has been published in the context of the European Community's INFO2000 programme which aims to stimulate the development and the use of multimedia content in Europe.

The study, which was carried out by Andersen Consulting (Germany) and the Institute for Information Economy and New Media (Austria), outlines the options for strategic positioning to enable the European publishing industry to remain ahead of its competitors as we approach the 21st century. It contains an in-depth analysis of the opportunities presented by on-line publishing and highlights the importance of content providers in advancing business in the information services market.

Commenting on the report, Mr. Robert Verrue, Director General of DG XIII, the Commission Directorate-General responsible for telecommunications and the information market, noted that: "The study clearly shows the opportunities open to the publishing community in the new digital age. The good news is that European publishers can profit extensively from this transition from scribe to screen".

The study recognizes the diversity of publishing markets, not only across the Member States but also according to content sectors and audience types, and offers strategic insight and guidance for each of the key stakeholders in the future electronic publishing market. It also makes a number of recommendations with regard to regulatory policy at both Member State and European level.

It is forecast that, as the electronic publishing sector grows, around one million jobs will be created in the EU within the next ten years in this sector. For publishers to benefit from the new markets, the focus must switch from production to customer service. With this in mind, the authors of the study maintain that publishers will increasingly need to establish interest communities and work more closely with the end-users of their products.
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