Community Research and Development Information Service - CORDIS

Previous programme


Successor programme


Programme funding

EUR 200 million

Official Journal Reference

L 380 of 1990-12-31

Legislative Reference

90/685/CEE of 1990-12-21
To help establish a European audiovisual area; to stimulate and increase the capacity of European film and audiovisual programme makers; to step up intra-European exchanges of films and audiovisual programmes, to contribute towards European production and distribution companies being able to obtain a larger share of world markets; and to promote and enhance the value of the new European communications technologies in production and distribution of audiovisual material.


This action programme, based on the desire to improve the economic context of the audiovisual industries in readiness for the advent of the Single Market, is a follow-up of pilot projects which have been grouped together under the heading "MEDIA": these projects were designed to explore possible ways of providing economic support for the European cinema and television industry. The projects were , in turn, based on a consultation exercise carried out with the audiovisual industry (1987).

The 1991-1995 action programme has to ensure that the achievements and guidelines emerging from the trial phase bear fruit on a significant scale, and are supplemented where necessary by means of collaboration arrangements with Audiovisual EUREKA.


- Distribution mechanisms:
. Distribution of films in cinemas;
. Distribution on video cassette;
. Support for multilingualism in television programmes;
. Development of markets and support for the dissemination of the work of independent producers;

- Improvement of production conditions:
. Development of preproduction;
. Restructuring of the animated cartoon industry;
. Use of new technologies, in particular European ones, in the production of programmes;
. Contribution to the establishment of a "second market", in particular using archive material;

- Stimulation of financial investment:
Encouragement for the establishment and development of structures designed to mobilise and stimulate investors (Media-Venture, Euro-Media guarantee, investment pools, etc.);

- Improving the economic and commercial management abilities of professionals:
. To pursue and diversify the measures taken by European Audiovisual Entrepreneurs/EAVE to promote the training of young producers with a view to the large market;
. To develop, in conjunction with national institutions, other further training measures, coordinated in particular by the Media business school, in order to respond to the economic and commercial problems faced by those working in the audiovisual field at European level;

- Development of potential in countries with smaller audiovisual production capacities and/or with a limited geographical and linguistic area;

- Participation in Audiovisual EUREKA projects through two types of synergies:
. Extended Community Action Programme to include new partners;
. The Community as a partner in Audiovisual EUREKA projects.


The Commission is responsible for the implementation of the action programme, assisted by an Advisory Committee, consisting of representatives appointed by each Member State and chaired by a representative of the Commission.
Particular attention will be given to Community participation in Audiovisual Eureka projects. The Community may also contribute to promoting cooperation with professionals in the audiovisual industry in Central and Eastern European countries. The Commission contributes to the operating costs of the Audiovisual EUREKA Secretariat and to the setting-up of the European Audiovisual Observatory.

Parties to contracts with the Commission must provide a substantial proportion of the funding, representing at least 50% of their total cost.

After the programme has been in operation for two years, and within six months of the end of that period, the Commission, after having consulted the Advisory Committee, shall present a report on the results achieved , accompanied, where necessary, by appropriate proposals.
On expiry of the programme, the Commission shall establish a report on the implementation and results of the programme.
Both reports are to be submitted to the European Parliament, the Council and the Economic and Social Committee.
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