Objective Responding to climate change has profound implications for behaviour; yet policies to achieve this change have met with limited success. A key challenge for environmental social scientists is the need to move forward in understanding how to bring about change in consumption, community and political behaviours, which is commensurate to the scale of the climate change challenge. One promising area is ‘behavioural spillover’, the notion that taking up a new behaviour (e.g. recycling) may lead to adoption of other, more environmentally beneficial, behaviours. Such a notion appears to hold the promise of changing a suite of behaviours in a cost-effective way. Yet despite robust theoretical principles (e.g. self-perception theory) underpinning behavioural spillover, there is little empirical research. The proposed research intends to produce a step-change in behavioural and sustainability science by undertaking a mixed-method, cross-cultural study of pro-environmental behavioural spillover in order to open up new ways of promoting sustainable lifestyle change and significantly broadening our understanding of behaviour within individuals and cultures. There are three objectives for the research:1. To examine ways in which pro-environmental behaviour, lifestyles and spillover are understood and develop within different cultures;2. To understand drivers of behavioural consistency and spillover effects across contexts, including home and work, and cultures; and3. To develop a theoretical framework for behavioural spillover and test interventions to promote spillover across different contexts and cultures.Three Work Packages will address these objectives:1. Defining and understanding spillover: Focus groups with biographical questions and card sorts [Years 1-2]2. Examining drivers of spillover: Cross-national survey with factor, correlation and regression analyses [Years 2-3]3. Developing theory and testing interventions: Laboratory and field experiments [Years 3-5] Fields of science natural sciencesearth and related environmental sciencesenvironmental sciencessustainability sciencesnatural sciencesearth and related environmental sciencesatmospheric sciencesclimatologyclimatic changes Programme(s) FP7-IDEAS-ERC - Specific programme: "Ideas" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013) Topic(s) ERC-SG-SH3 - ERC Starting Grant - Environment and society Call for proposal ERC-2013-StG See other projects for this call Funding Scheme ERC-SG - ERC Starting Grant Host institution CARDIFF UNIVERSITY EU contribution € 1 486 562,50 Address NEWPORT ROAD 30 36 CF24 0DE Cardiff United Kingdom See on map Region Wales East Wales Cardiff and Vale of Glamorgan Activity type Higher or Secondary Education Establishments Administrative Contact Keith Sexton (Mr.) Principal investigator Lorraine Elisabeth Whitmarsh (Prof.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data Beneficiaries (1) Sort alphabetically Sort by EU Contribution Expand all Collapse all CARDIFF UNIVERSITY United Kingdom EU contribution € 1 486 562,50 Address NEWPORT ROAD 30 36 CF24 0DE Cardiff See on map Region Wales East Wales Cardiff and Vale of Glamorgan Activity type Higher or Secondary Education Establishments Administrative Contact Keith Sexton (Mr.) Principal investigator Lorraine Elisabeth Whitmarsh (Prof.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data