Objective A low carbon transition requires disruptive innovations to challenge prevailing technologies and practices. Many disruptive low carbon innovations have been adopted, but in small numbers. Examples include car sharing networks, car-free communities, and net zero energy buildings. To mitigate climate change, these and other innovations must diffuse or spread into the mass market. In the absence of strong policy incentives, social communication from adopters to non-adopters is the means by which innovations spread. But we do not understand how the different mechanisms of social influence work for disruptive low carbon innovations, and whether they can be harnessed to accelerate change.In this project, I aim to address this critical knowledge gap by asking: what role can social influence play in driving the diffusion of disruptive innovations as part of a low carbon transition? This project will open up a new scientific field on disruptive low carbon innovations using rigorous scientific methods applied to a wide range of novel data.Objective 1. To understand the attributes of disruptive low carbon innovations valued by actual and potential users.-> By using secondary data, structured elicitation exercises, and a large-scale cross-national survey, I will evaluate innovation attributes and their potential acceptability to mass market adopters.Objective 2. To assess the strength and mechanisms of social influence in the diffusion of disruptive low carbon innovations.-> By analysing social network structures, online activity, and the spatial distribution of early adopters, I will quantify the relative strength of social influence in diffusion processes.Objective 3. To test strategies and actions for using social influence to accelerate a low carbon transition.-> By modelling social influence effects in global climate mitigation models, I will test the effectiveness of long-term strategies and actionable policies for accelerating low carbon transitions. Fields of science engineering and technologyenvironmental engineeringenergy and fuelsrenewable energysocial sciencessocial geographytransportelectric vehiclessocial scienceseconomics and businessbusiness and managementinnovation managementsocial scienceseconomics and businesseconomicsmicroeconomicsengineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringcontrol systemshome automation Programme(s) H2020-EU.1.1. - EXCELLENT SCIENCE - European Research Council (ERC) Main Programme Topic(s) ERC-StG-2015 - ERC Starting Grant Call for proposal ERC-2015-STG See other projects for this call Funding Scheme ERC-STG - Starting Grant Host institution UNIVERSITY OF EAST ANGLIA Net EU contribution € 1 198 136,00 Address EARLHAM ROAD NR4 7TJ Norwich United Kingdom See on map Region East of England East Anglia Norwich and East Norfolk Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 1 198 136,00 Beneficiaries (1) Sort alphabetically Sort by Net EU contribution Expand all Collapse all UNIVERSITY OF EAST ANGLIA United Kingdom Net EU contribution € 1 198 136,00 Address EARLHAM ROAD NR4 7TJ Norwich See on map Region East of England East Anglia Norwich and East Norfolk Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 1 198 136,00