Objective The gap between the current capabilities of the music technologies used in commercial services and the needs of our culturally diverse world is still immense, e.g. in the several music traditions of culturally rich and diverse India. The existing technologies fall short of utilizing even the basic musical characteristics and hence they limit our music listening experience. The consumption practices of services and products for Indian music vary to a large extent from those of other popular music genres and they need to be addressed. An emerging market for digital music distribution in India will need music intelligence technologies that are adapted to local needs and music tastes. Hence, India is a natural venue to assess the market potential and needs for culturally adapted information and communication technologies (ICTs) for music. Culture Aware Music Technologies (CAMUT) aims at bringing closer to market, the results of new research carried out to address such a need. Building on the technology outcomes of the CompMusic project, we propose to develop two specific prototype products tailored to suit India’s economic and sociocultural context, and formulate a business plan based on their potential for commercialization: 1) An application that addresses the large and varied private music collections providing innovative means to organize/archive, retrieve, discover and explore music collections, and 2) A platform to provide our technologies as service, addressing the needs of content owners who cater to the public for a cost. For testing and early adoption, we have partnered with major institutions, record labels and content owners such as the All India Radio and Music Academy Madras. CAMUT will use their large music archives for mutual benefit to develop the prototype products, providing enriched access to music to hundreds of millions of users, which will provide valuable feedback on the need and utility of such ICTs. Fields of science humanitiesartsmusicologypopular music studiesengineering and technologyelectrical engineering, electronic engineering, information engineeringinformation engineeringtelecommunicationstelecommunications networks Programme(s) H2020-EU.1.1. - EXCELLENT SCIENCE - European Research Council (ERC) Main Programme Topic(s) ERC-PoC-2015 - ERC Proof of Concept Grant Call for proposal ERC-2015-PoC See other projects for this call Funding Scheme ERC-POC - Proof of Concept Grant Host institution UNIVERSIDAD POMPEU FABRA Net EU contribution € 150 000,00 Address PLACA DE LA MERCE, 10-12 08002 Barcelona Spain See on map Region Este Cataluña Barcelona Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 150 000,00 Beneficiaries (1) Sort alphabetically Sort by Net EU contribution Expand all Collapse all UNIVERSIDAD POMPEU FABRA Spain Net EU contribution € 150 000,00 Address PLACA DE LA MERCE, 10-12 08002 Barcelona See on map Region Este Cataluña Barcelona Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 150 000,00