Objective Hudson River Biotechnology (HRB) aims to disrupt the global market for purified lutein. Marigold is the crop used to produce 95% of global pure lutein and we will significantly increase lutein content of this crop through manipulation of gene expression, based on an existing proof of concept. The technical feasibility of modulating gene expression in marigold (stable lines that can be regenerated) has been demonstrated. In this phase 1 project, HRB will further research the feasibility of this business case, with a focus on complying with relevant international regulatory aspects. In addition, we have a collaboration with Wageningen University, among the world’s foremost agricultural research institutes, to work towards a major technical milestone: proof of concept that manipulating gene expression in marigold results in significantly increased lutein yields. Both the technical feasibility and interest from the market are independently confirmed in attached letters of recommendation. One recommendation is from one of the largest commercial players in this market, who will also serve as an advisor to this project. As such, even though HRB is currently in startup phase, the project is well de-risked. Fields of science agricultural sciencesagriculture, forestry, and fisheriesagriculturesocial scienceseconomics and businessbusiness and managementemployment Programme(s) H2020-EU.2.1.4. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies – Biotechnology Main Programme H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument Topic(s) BIOTEC-5b-2015-1 - SME boosting biotechnology-based industrial processes driving competitiveness and sustainability Call for proposal H2020-SMEInst-2014-2015 See other projects for this call Sub call H2020-SMEINST-1-2015 Funding Scheme SME-1 - SME instrument phase 1 Coordinator HUDSON RIVER BIOTECHNOLOGY BV Net EU contribution € 50 000,00 Address NIEUWE KANAAL 7 V 6709 PA WAGENINGEN Netherlands See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Oost-Nederland Gelderland Veluwe Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 71 429,00