Objective The GOAL project provides a platform that fosters an ecosystem of games and applications that helps people stay motivated to lead socially engaged, physically and cognitively active lifestyles. The platform will benefit both players and third-party game developers. Players get to play their favourite games while at the same time working on a social and active lifestyle. Where certain GOAL games or applications will reward users for healthy behaviour, others allow the user to spend their earned GOAL Coins on virtual or real rewards. GOAL applications can reward among other, social interactions, physical activity, cognitive training, teamwork, and competition. Game developers choosing to integrate with the GOAL platform benefit by being able to leverage an easy to use platform that, when integrated into their games, provides out-of-the-box added value for their users’ healthy lifestyle. By leveraging the GOAL platform, game developers can focus on their strengths: to develop fun, engaging experiences for their users.The GOAL platform provides a set of services to integrated games and health apps. First, the platform supports a complete virtual reward system in which applications function as coin generators, coin spenders or both. Second, the platform provides generic, adaptive personalized goal-setting that apps and games can leverage to automatically provide the most relevant challenge to their users. Third, an integrated motivational agent helps users achieving their health-, or in-game goals. Last, the platform includes a social marketplace that fosters social interactions among the GOAL community.The GOAL platform has the potential to open up a new market in which health behaviour change components can be fully integrated in real, fun and engaging games. Game developers can focus on developing emerging experiences, while behaviour change experts provide the benefits in the GOAL platform. Fields of science natural scienceschemical sciencesinorganic chemistrytransition metalsengineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringsensorsnatural sciencesbiological sciencesecologyecosystemsengineering and technologyelectrical engineering, electronic engineering, information engineeringinformation engineeringtelecommunicationsmobile phonesnatural sciencescomputer and information sciencessoftwaresoftware applicationsvideo games Programme(s) H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme Topic(s) ICT-24-2016 - Gaming and gamification Call for proposal H2020-ICT-2016-2017 See other projects for this call Sub call H2020-ICT-2016-1 Funding Scheme IA - Innovation action Coordinator AARHUS UNIVERSITET Net EU contribution € 223 750,00 Address Nordre ringgade 1 8000 Aarhus c Denmark See on map Region Danmark Midtjylland Østjylland Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 Participants (3) Sort alphabetically Sort by Net EU contribution Expand all Collapse all RESEARCH AND EDUCATION LABORATORY IN INFORMATION TECHNOLOGIES Greece Net EU contribution € 218 625,00 Address Adrianiou 2 & papada 11525 Athens See on map Region Αττική Aττική Κεντρικός Τομέας Αθηνών Activity type Research Organisations Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 NUROGAMES GMBH Germany Net EU contribution € 329 787,50 Address Schaafenstrasse 25 50676 Koln See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Nordrhein-Westfalen Köln Köln, Kreisfreie Stadt Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 141 337,50 ROESSINGH RESEARCH AND DEVELOPMENT BV Netherlands Net EU contribution € 227 150,00 Address Roessinghsbleekweg 33 7522 AH Enschede See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Oost-Nederland Overijssel Twente Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 97 350,00