Objective Marketing, PR and communication professionals need tools to support them in the creation of engaging, up-to-date content experiences that their clients can use for establishing meaningful connections to customers and key stakeholders. Creative companies delivering these tools are the main enablers for all new forms of communication we currently experience: from cross-platform content creation to transmedia storytelling. Nowadays with multiple channels, vast amounts of social content, multiple touch points and interactions, constant innovation is required for keeping creative professionals and tools on top of trends and enabling them to deliver.Over the last 10 years, multimedia content analysis has been an exciting research area widely addressed in academia. While initial aspirations and expectations of these new algorithms were not immediately fully met, over the last couple of years the technology has matured a lot, up to a point where it can now be deployed in commercial settings. EMMA will transfer state-of-the art technology in multimedia analysis from the labs to creative industry SMEs, more specifically to solution providers for the media management, branding, marketing and communication. This new technology will enhance existing commercial services, helping SMEs that are active in these sectors to solve current needs of their customers, and thus become more competitive in their market. EMMA focuses on two application areas, tourism and events, addressing the needs of destinations, and events to better drive, connect and engage with audiences. The impact in these vertical markets is huge, since both are among the key industries in Europe. We plan to commercialise the results of EMMA soon after the project end and directly create over 50 jobs in the sixth year of operations. Fields of science social sciencesmedia and communications Programme(s) H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme Topic(s) ICT-21-2016 - Support technology transfer to the creative industries Call for proposal H2020-ICT-2016-2017 See other projects for this call Sub call H2020-ICT-2016-1 Funding Scheme IA - Innovation action Coordinator IN2 SEARCH INTERFACES DEVELOPMENT LIMITED Net EU contribution € 241 937,00 Address GREAT HAMPTON STREET 69 B18 6EW Birmingham United Kingdom See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region West Midlands (England) West Midlands Birmingham Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 345 625,00 Participants (4) Sort alphabetically Sort by Net EU contribution Expand all Collapse all VANDEJONG BV Netherlands Net EU contribution € 93 275,00 Address MS. VAN RIEMSDIJKWEG 42 1033 RD AMSTERDAM See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region West-Nederland Noord-Holland Groot-Amsterdam Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 133 250,00 ETHNIKO KENTRO EREVNAS KAI TECHNOLOGIKIS ANAPTYXIS Greece Net EU contribution € 169 375,00 Address CHARILAOU THERMI ROAD 6 KM 57001 Thermi Thessaloniki See on map Region Βόρεια Ελλάδα Κεντρική Μακεδονία Θεσσαλονίκη Activity type Research Organisations Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 169 375,00 FONDAZIONE SISTEMA TOSCANA Italy Net EU contribution € 141 562,00 Address VIA DUCA D'AOSTA 9 50129 FIRENZE See on map Region Centro (IT) Toscana Firenze Activity type Other Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 141 562,50 FRANKFURTER BUCHMESSE GMBH Germany Net EU contribution € 134 443,00 Address BRAUBACHSTRASSE 16 60313 FRANKFURT AM MAIN See on map Region Hessen Darmstadt Frankfurt am Main, Kreisfreie Stadt Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 192 062,50