Descrizione del progetto
La costruzione dei valori sui social media
I social media sono una sfera importante in cui i valori vengono espressi, contestati e forgiati. Con miliardi di persone che ogni giorno condividono video su YouTube e pubblicano su Facebook e Twitter, i ricercatori stanno controllando il rapporto tra tali piattaforme digitali e i valori. Come vengono costruiti i valori tramite i social media? Quali valori sono enfatizzati in tali sfere? Fino a che punto le piattaforme dei social media sono correlate alla globalizzazione dei valori? Il team di DigitalValues, finanziato dall’UE, analizzerà i contenuti generati dagli utenti in cinque lingue tramite una serie di metodi induttivi. Il progetto svilupperà una nuova teoria di costruzione dei valori come un’intersezione tra persone, tecnologie e contesti socioeconomici. I risultati saranno fondamentali per decifrare i processi culturali e sociali che disciplinano il XXI secolo.
Obiettivo
In recent decades, social media has emerged as a central arena for the construction of values. Artifacts such as YouTube videos, Facebook posts, and tweets reflect and shape what people across the globe consider important, desirable, or reprehensible. Understanding this pervasive value ecology is key to deciphering the political, cultural, and social processes governing the twenty-first century. In this project, I will conduct the first comprehensive study of values in social media. I will explore the following over-arching questions: How are values constructed through social media? Which values are emphasized in these spheres? To what extent are social media platforms associated with the globalization of values? In addressing these fundamental issues, I will apply an entirely new approach for the conceptualization and study of values.
Carried out comparatively in five languages, DigitalValues will explore the interaction between three facets of value construction: (a) explicit uses of the terms “value” and “values”; (b) the implicit construction of values in genres of user-generated content; and (c) users’ interpretation and evaluation of values through both private meaning-making and public social practices of commenting, sharing, and liking. The project is theoretically, empirically, and methodologically groundbreaking in a number of ways: (1) it will be a pioneering large-scale study employing inductive methods to explore the construction of values through everyday cultural artifacts; (2) as a foundational study of values in social media, it will yield a novel theory of value construction as an intersection between individuals, technologies, and sociocultural contexts; (3) it will generate new methods for infering values from verbal texts, combining qualitative, quantitative, and automated analyses; (4) finally, it will yield a comprehensive map of values as expressed across languages and platforms, leading to a new understanding of the globalization of values.
Parole chiave
Programma(i)
Argomento(i)
Meccanismo di finanziamento
ERC-COG - Consolidator GrantIstituzione ospitante
91904 Jerusalem
Israele