Descripción del proyecto
Empoderamiento de los pequeños productores europeos de alimentos «gourmet»
En los últimos decenios, los pequeños agricultores y productores de especialidades de comida tradicional, en particular en los países mediterráneos, han registrado una caída de ventas debido al menor consumo interno. Esta situación les obliga a recurrir a los mercados de exportación, donde resulta difícil entablar relaciones directas productor-consumidor sin que los distribuidores intervengan y se lleven su parte de los beneficios. El proyecto financiado con fondos europeos I Go Slow tiene como objetivo desarrollar y promover una innovadora plataforma de cadena de bloques basada en un ecosistema de «tokens» que proporcionará un medio seguro, rentable y fácil de utilizar para que los agricultores y productores se comuniquen directamente con los consumidores y eliminar así la necesidad de la intervención del mayorista. La plataforma ofrecerá ayuda financiera para artesanos de pequeños negocios y perpetuará tradiciones de producción alimentaria.
Objetivo
During the last decades farming and production of gourmet foods, traditionally dominated by Mediterranean region, experienced a setback because of decrease of inhouse consumption. This forced the whole market towards export to strong economies with high quality of life. Export markets bring challenges to small farms and producers of gourmet foods. They have no experience and funds to cope with refocus from local sales to export. This puts them into disadvantage reaching international markets. The wish to get the share in export forces farms to accept wholesalers as a necessity, to sell at 30-50% of prices, to agree that distributors get the largest share of value created by farmers.
I Go Slow offers a unique solution for the problems of the industry. The main objective is to develop a platform based on integration of Internet, e-commerce, Cloud and Blockchain technologies for promoting key ideas of Slow Food movement and family owned farming into cyberspace. For farmers the platform provides a user-friendly, reliable channel for presenting themselves directly to consumers without intermediaries. It requires little if any marketing funds, and allows engaging with customers directly for visits, product sales and sharing next harvest. All interactions are supported by underlying Blockchain technology and carried out with the use of a native Slow Token ecosystem. Any interaction between farmers and consumers strengthens Authenticity Rates, leaves no space for manipulations of intermediaries and builds trust. Trust gives credibility to farmers. It contributes to the secure content of global cyberspace.
I Go Slow platform offers producers a compelling proposition to increase their global exposure, maximize profit by getting most of the created value themselves. It is a socially responsible proposition as I Go Slow will monetize the business using commission fees on transactions instead of subscription fees.
Ámbito científico
- engineering and technologyother engineering and technologiesfood technology
- agricultural sciencesagriculture, forestry, and fisheriesagriculturehorticulturefruit growing
- natural sciencescomputer and information sciencescomputer securitycryptography
- social scienceseconomics and businessbusiness and managementcommercee-commerce
- social scienceseconomics and businessbusiness and managementbusiness models
Programa(s)
Convocatoria de propuestas
Consulte otros proyectos de esta convocatoriaConvocatoria de subcontratación
H2020-SMEInst-2018-2020-1
Régimen de financiación
SME-1 - SME instrument phase 1Coordinador
08237 VILNIUS
Lituania
Organización definida por ella misma como pequeña y mediana empresa (pyme) en el momento de la firma del acuerdo de subvención.