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Strategies for improving communication between social and consumer
scientists, food technology developers and consumers

Objective

The objective of the CONNECT4ACTION project is to improve communication between consumers, consumer scientists, food technology developers, and other key players in the food technology development and commercialisation process. Focusing on communication and knowledge exchange between food technologists and consumer scientists, the results of the CONNECT4ACTION project will contribute to improvement of the multidisciplinary dialogue and to increase consumer acceptance of new food products, thereby lower the failure rate of new (food) technologies in Europe. A large group of stakeholders (food scientists and technologists from companies, universities and research institutes, together with consumer scientists, ethical experts, representatives of science media/journalist, and consumers) will be connected with the project and each other via the online CONNECT4ACTION community. This online community strengthens the project with input and feedback during various stages and serves as showcase of improved communication. Based on effective communication strategies identified in the relevant literatures and, subsequently, opinions of experts based on their daily practices and experiences, this project will deliver an improved communication framework, accompanied by tools and training materials that enable food technology developers and other key players to step-by-step improve their food technology development processes. This FP7 experienced consortium, consisting of a broad, multidisciplinary network of key players that are involved in food technology development and commercialisation, has the expertise and experience from the field to disseminate and successfully implement innovative communication strategies into daily life activities. Dissemination of project outcomes receives great attention, even after the project is finished. Finally, the networking effort of CONNECT4ACTION will result in a strengthened European cooperation between public and private stakeholders.

Call for proposal

FP7-KBBE-2011-5
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Coordinator

STICHTING WAGENINGEN RESEARCH
Address
Droevendaalsesteeg 4
6708 PB Wageningen
Netherlands

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Activity type
Research Organisations
Administrative Contact
Karin Zimmermann (Mrs.)
EU contribution
€ 146 575

Participants (10)

WAGENINGEN UNIVERSITY
Netherlands
EU contribution
€ 97 703
Address
Droevendaalsesteeg 4
6708 PB Wageningen

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Activity type
Higher or Secondary Education Establishments
Administrative Contact
Hans Van Trijp (Prof.)
INSTITUT NATIONAL DE RECHERCHE POUR L'AGRICULTURE, L'ALIMENTATION ET L'ENVIRONNEMENT
France
EU contribution
€ 6 684
Address
147 Rue De L'universite
75007 Paris Cedex 07

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Activity type
Research Organisations
Administrative Contact
Gilles Trystram (Prof.)
ALMA MATER STUDIORUM - UNIVERSITA DI BOLOGNA
Italy
EU contribution
€ 79 130
Address
Via Zamboni 33
40126 Bologna

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Activity type
Higher or Secondary Education Establishments
Administrative Contact
Susi Poli (Dr.)
AARHUS UNIVERSITET
Denmark
EU contribution
€ 152 221
Address
Nordre Ringgade 1
8000 Aarhus C

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Activity type
Higher or Secondary Education Establishments
Administrative Contact
Charlotte Rosholm (Ms.)
EUROPEAN FOOD INFORMATION COUNCIL
Belgium
EU contribution
€ 228 797
Address
Rue Des Deux Eglises 14
1000 Bruxelles

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Activity type
Other
Administrative Contact
Robert Fitzhenry (Dr.)
STICHTING EFFOST
Netherlands
EU contribution
€ 102 024
Address
Agro Business Park 82
6708 PW Wageningen

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Activity type
Research Organisations
Administrative Contact
Brian Mckenna (Prof.)
NEDERLANDSE ORGANISATIE VOOR TOEGEPAST NATUURWETENSCHAPPELIJK ONDERZOEK TNO
Netherlands
EU contribution
€ 44 030
Address
Anna Van Buerenplein 1
2595 DA Den Haag

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Activity type
Research Organisations
Administrative Contact
Niels B. Lucas Luijckx (Dr.)
ICC-INTERNATIONAL ASSOCATION FOR CEREAL SCIENCE AND TECHNOLOGY
Austria
EU contribution
€ 28 548
Address
Stubenring 12
1010 Wien

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Activity type
Research Organisations
Administrative Contact
Roland Ernest Poms (Dr.)
UNIVERSITY OF NEWCASTLE UPON TYNE
United Kingdom
EU contribution
€ 106 946
Address
Kings Gate
NE1 7RU Newcastle Upon Tyne

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Activity type
Higher or Secondary Education Establishments
Administrative Contact
Lynn Frewer (Prof.)
EIDGENOESSISCHES DEPARTEMENT FUER WIRTSCHAFT, BILDUNG UND FORSCHUNG

Participation ended

Switzerland
EU contribution
€ 1 553
Address
Bundeshaus Ost
3003 Bern

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Activity type
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)
Administrative Contact
Christine Brugger (Mrs.)