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The CONsumer COmpetence Research Training

Objective

Consumer science is touching the lives of 493 million EU Consumers with their consumption representing 58% of the EU GDP, yet the insights of consumer research typically fail to have a substantial impact on consumer welfare. The EC acknowledges the problem and places it high on its policy priorities. Consumer research is scattered across several disciplines in the social sciences with little communication occurring between research and practice. The CONsumer COmpetence Research Training (CONCORT) tackles these issues. We abandon the marketing perspective of the persuasive agent trying to affect consumer decisions, and aim to pioneer research from the consumer perspective. We study consumer competence, a broad set of abilities, intuitions, knowledge and skills consumers need in order to make decisions that help them navigate successfully in the economic environment. CONCORT will train 14 ESRs in this new perspective, in 8 high level partners: Three business schools, 2 broad universities, and 3 corporate partners, 2 of which are SMEs. The academic partners are top quality departments from 3 disciplines, namely consumer behaviour, behavioural economics, and health psychology. The corporate partners are innovators in advanced behavioural measurement tools. CONCORT adds an optimal blend between traditional training methods (frequent conventions, high quality in-house doctoral courses), innovative learning instruments (blended learning, skills portfolio), and thorough practice training through industrial secondments. We will train ESRs to see the link between their theoretical training and thematic areas of real life consumer interest (environment, overspending, food choice, etc.). Relying on a strong infrastructure (second life, behavioural labs), and guided by a flexible but demanding modern management structure, CONCORT sets out to create 14 success stories of collaboration, excellence and professional accomplishment in consumer science. Those of our ESRs.

Call for proposal

FP7-PEOPLE-2011-ITN
See other projects for this call

Funding Scheme

MC-ITN - Networks for Initial Training (ITN)

Coordinator

KATHOLIEKE UNIVERSITEIT LEUVEN
Address
Oude Markt 13
3000 Leuven
Belgium
Activity type
Higher or Secondary Education Establishments
EU contribution
€ 1 318 873,36
Administrative Contact
Sofie Heroes (Ms.)

Participants (7)

UNIVERSITEIT UTRECHT
Netherlands
EU contribution
€ 489 317,21
Address
Heidelberglaan 8
3584 CS Utrecht
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Denise De Ridder (Prof.)
INSTITUT EUROPEEN D ADMINISTRATION DES AFFAIRES
France
EU contribution
€ 509 840,82
Address
Boulevard De Constance 903F
77305 Fontainebleau Cedex
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Isabelle Jauny (Ms.)
LONDON BUSINESS SCHOOL
United Kingdom
EU contribution
€ 262 849,87
Address
Regent S Park
NW1 4SA London
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Simona Botti (Dr.)
ESMT EUROPEAN SCHOOL OF MANAGEMENT AND TECHNOLOGY GMBH
Germany
EU contribution
€ 454 902,58
Address
Schlossplatz 1
10178 Berlin
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Tania Rossner (Ms.)
TOBII TECHNOLOGY
Sweden
EU contribution
€ 235 221,80
Address
Karlsrovagen 2D
18253 Danderyd
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Tommy Strandvall (Mr.)
VICARIOUS PERCEPTION TECHNOLOGIES BV
Netherlands
EU contribution
€ 245 483,60
Address
Singel, 160
1015 AH Amsterdam
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
M.J. Den Uyl (Mr.)
PHILIPS ELECTRONICS NEDERLAND BV
Netherlands
EU contribution
€ 245 483,60
Address
High Tech Campus 52
5656 AG Eindhoven
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Patrick Keur (Mr.)