Skip to main content

Role of health-related claims and symbols in consumer behaviour

Objective

Health-related claims and symbols may be potentially influential in supporting informed choice, furthering healthier consumer food choices, and strengthening competitiveness of the European food industry in bringing about food products that support a healthier lifestyle. However, current insights into how health symbols and claims are understood and used in real-world shopping situations are limited, making it difficult to derive recommendations on the wording and design of health claims and symbols, including the context in which these appear on the food label. The objectives of this project are to determine how health-related symbols and claims, in their context, are understood by consumers, and how they affect purchasing and consumption, taking into account both individual differences in needs and wants and country-specific differences with regard to use of health claims and symbols. Guidelines will be developed for EU policy directed towards health-related symbols and claims, and a set of methods will be developed that can be used by policy-makers and industry to assess the effects of health claims and symbols as these appear on the market. The project will draw heavily on the involvement of stakeholders from the whole food sector to ensure results with high practical relevance.

Field of science

  • /social sciences/economics and business/business and management/commerce

Call for proposal

FP7-KBBE-2012-6-singlestage
See other projects for this call

Funding Scheme

CP-FP - Small or medium-scale focused research project

Coordinator

EUROPEAN FOOD INFORMATION COUNCIL
Address
Rue Des Deux Eglises 14
1000 Bruxelles
Belgium
Activity type
Other
EU contribution
€ 571 581,65
Administrative Contact
Sophie Hieke (Dr.)

Participants (13)

AARHUS UNIVERSITET
Denmark
EU contribution
€ 339 475
Address
Nordre Ringgade 1
8000 Aarhus C
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Mikkel Larsen (Mr.)
UNIVERSITY OF SURREY
United Kingdom
EU contribution
€ 258 864
Address
Stag Hill
GU2 7XH Guildford
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Maria Sega-Buhalis (Ms.)
WAGENINGEN UNIVERSITY
Netherlands
EU contribution
€ 313 646
Address
Droevendaalsesteeg 4
6708 PB Wageningen
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Ingeborg Oude Lansink (Ms.)
THE CHANCELLOR, MASTERS AND SCHOLARS OF THE UNIVERSITY OF OXFORD
United Kingdom
EU contribution
€ 155 562,93
Address
Wellington Square University Offices
OX1 2JD Oxford
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Linda Pialek (Ms.)
UNIVERSITAT DES SAARLANDES
Germany
EU contribution
€ 354 165,60
Address
Campus
66123 Saarbrucken
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Andrea Groeppel-Klein (Prof.)
UNIVERSITEIT GENT
Belgium
EU contribution
€ 249 599,65
Address
Sint Pietersnieuwstraat 25
9000 Gent
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Margo Baele (Dr.)
KOBENHAVNS UNIVERSITET
Denmark
EU contribution
€ 150 764
Address
Norregade 10
1165 Kobenhavn
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Ivan Kristoffersen (Mr.)
BUDAPESTI CORVINUS EGYETEM
Hungary
EU contribution
€ 57 750
Address
Fovam Ter 8
1093 Budapest
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Judit Simon (Dr.)
SCHUTTELAAR & PARTNERS, ADVIESBUREAU VOOR MAATSCHAPPELIJKE COMMUNICATIE BV
Netherlands
EU contribution
€ 181 980
Address
Zeestraat 84
2518 AD Den Haag
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Monique Veenker (Ms.)
LIVSMEDELS VERKET

Participation ended

Sweden
EU contribution
€ 5 889,16
Address
Hamnesplanaden 5
751 26 Uppsala
Activity type
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)
Administrative Contact
Anita Laser Reuterswärd (Dr.)
UNIVERZA V LJUBLJANI
Slovenia
EU contribution
€ 205 275,01
Address
Kongresni Trg 12
1000 Ljubljana
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Marija Klopčič (Dr.)
CENTRO DE INVESTIGACION Y TECNOLOGIA AGROALIMENTARIA DE ARAGON
Spain
EU contribution
€ 123 350
Address
Avda. Montañana 930
50059 Zaragoza
Activity type
Research Organisations
Administrative Contact
Azucena Gracia (Dr.)
GLOBUS SB-WARENHAUS HOLDING GMBH & CO. KG
Germany
EU contribution
€ 31 200
Address
Leipziger Strasse 8
66606 Sankt Wendel
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Johannes Scupin (Mr.)