CORDIS
EU research results

CORDIS

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Highlighting EU-funded Health research results via TV media and the internet

Project information

Grant agreement ID: 305780

Status

Closed project

  • Start date

    1 October 2012

  • End date

    30 September 2014

Funded under:

FP7-HEALTH

  • Overall budget:

    € 1 089 385

  • EU contribution

    € 999 490

Coordinated by:

YOURIS.COM

Belgium

Objective

"The strategic objective of HIGHLIGHT is to contribute to the development of public awareness on European Health research in all European countries through the professional use of television media and the internet.

The technical objectives of HIGHLIGHT are:

• Surf the Health Theme in FP7 to identify most prominent results achieved by individual projects in FP7.
• Produce and release a series of 21 high-quality free-of-rights short TV reportages for the general public on the basis of the key results of the research. Project’s audiovisuals will be developed in such a way to be easily adaptable to the needs of a wide spectrum of European TV channels and languages.
• Exploit the distribution potential of the Consortium and deliver the TV reportages to 200+ TV programs in Europe, to the news and to the main European broadcasting gateways, targeting all principal TV broadcast media from the 27 EU Member States and beyond.
• Produce and release a series of original articles “around the TV reportages” written by professional journalists for the press and on-line media on the basis of the key results of the research.
• Translate the released TV reportages in 6 languages and engrave them onto a DVD for public use at conferences, fairs, workshops, etc. The layout of the DVD shall be in line with DG R&I audiovisual communication policy.
• Monitor the progress of the project and quantify the overall media impact of the project.

On the basis of the above, HIGHLIGHT expects:

• To have each of its audiovisual productions took-up and/or broadcast by national European TV stations at least 10 times, for a minimum expected total of 210 take-ups/broadcasts made by public TV stations in Europe and beyond, for a total of several millions viewers.
• To have each of its web articles seen, took-up and mirrored at least 35 times, for a minimum expected total of 2,205 referrals on on-line news, specialised magazines, blogs, fora, social networks, etc."

Coordinator

YOURIS.COM

Address

Dreve Du Pressoir 38
1190 Brussels

Belgium

Activity type

Other

EU Contribution

€ 286 868

Administrative Contact

Mario Martinoli (Mr.)

Participants (5)

ICONS SRL

Italy

EU Contribution

€ 157 397

GEDEON PROGRAMMES SA

France

EU Contribution

€ 114 314

LEONARDO FILM GMBH

Germany

EU Contribution

€ 237 365

IMG INTERNET SRL

Italy

EU Contribution

€ 56 924

INSERM TRANSFERT SA

France

EU Contribution

€ 146 622

Project information

Grant agreement ID: 305780

Status

Closed project

  • Start date

    1 October 2012

  • End date

    30 September 2014

Funded under:

FP7-HEALTH

  • Overall budget:

    € 1 089 385

  • EU contribution

    € 999 490

Coordinated by:

YOURIS.COM

Belgium