Project description ICT for access to cultural resourcesTo redefine cultural heritage experiences through the development of an innovative adaptive engagement system based on cloud technologies Show the project objective Hide the project objective Cultural heritage is an important asset of Europe which is largely underexplored. One of the main reasons is that the general public do not really incorporate cultural activities in their life style. Currently, cultural heritage institutions attempt to attract, engage and retain visitors using a range of digital technologies from relatively cheap interactive websites to expensive on-site 3D visualisations. Despite the employment of these technologies the success of significantly increasing their visitor base has been limited. A major drawback of the current approach is that information about a cultural object, which these technologies convey to the users, is still "centrally" produced by experts (e.g. curators, historians, archaeologists, etc.). Moreover, personalised interactive systems are also centrally defined and based on general views about the background and preferences of the general population.TAG CLOUD offers a radically new approach in developing truly personalised cultural experiences by seamlessly incorporating cloud-based (non-sensitive) information about the habits, preferences and motives of individuals into the digital content of a cultural objects (e.g. artefacts, buildings, sites, etc.) and allowing to increase the users' interest for cultural heritage giving an active participation in the assignment of the importance of a cultural artefact, becoming participants in the creation of their own cultural experiences, creating, sharing, and adding information within social media. TAG CLOUD plans to add new meaning to cultural digital content by producing adaptive cultural contents based on fusion of expert and visitor information.The methodology and interactive technologies, which will be developed in TAG CLOUD, will result in introducing more people into cultural heritage activities, improving the quality of their engagement and increasing the frequency of their visits to cultural sites. Fields of science social scienceseconomics and businessbusiness and managementemployment Programme(s) FP7-ICT - Specific Programme "Cooperation": Information and communication technologies Topic(s) ICT-2011.8.2 - ICT for access to cultural resources Call for proposal FP7-ICT-2011-9 See other projects for this call Funding Scheme CP - Collaborative project (generic) Coordinator UNIVERSIDAD POLITECNICA DE MADRID EU contribution € 555 595,00 Address CALLE RAMIRO DE MAEZTU 7 EDIFICIO RECTORADO 28040 Madrid Spain See on map Region Comunidad de Madrid Comunidad de Madrid Madrid Activity type Higher or Secondary Education Establishments Administrative Contact Roberto Prieto (Prof.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data Participants (10) Sort alphabetically Sort by EU Contribution Expand all Collapse all GEOMOBILE GMBH Germany EU contribution € 324 600,00 Address EMIL FIGGE STRASSE 80 44227 DORTMUND See on map Region Nordrhein-Westfalen Arnsberg Dortmund, Kreisfreie Stadt Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Michael Gerhard (Dr.) Links Contact the organisation Opens in new window Total cost No data FRAUNHOFER GESELLSCHAFT ZUR FORDERUNG DER ANGEWANDTEN FORSCHUNG EV Germany EU contribution € 257 818,00 Address HANSASTRASSE 27C 80686 Munchen See on map Region Bayern Oberbayern München, Kreisfreie Stadt Activity type Research Organisations Administrative Contact Hannah Wolff (Ms.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data INMARK ESTUDIOS Y ESTRATEGIAS SA Participation ended Spain EU contribution € 267 960,00 Address AV LLANO CASTELLANO 43 28010 MADRID See on map Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Yolanda Ursa (Ms.) Links Contact the organisation Opens in new window Total cost No data INMARK EUROPA SA Spain EU contribution € 0,00 Address AVDA DEL LLANO CASTELLANO 13 28034 MADRID See on map Region Comunidad de Madrid Comunidad de Madrid Madrid Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Ursa Yolanda (Ms.) Links Contact the organisation Opens in new window Total cost No data PATRONATO DE LA ALHAMBRA Y GENERALIFE Spain EU contribution € 132 000,00 Address CALLE REAL DE LA ALHAMBRA S/N 18009 GRANADA See on map Activity type Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments) Administrative Contact Mª del Mar Villafranca Jimenez (Ms.) Links Contact the organisation Opens in new window Total cost No data OKKAM SRL Italy EU contribution € 245 320,00 Address VIA SEGANTINI 23 38122 Trento See on map Region Nord-Est Provincia Autonoma di Trento Trento Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Valentina Schlagenauf (Prof.) Links Contact the organisation Opens in new window Total cost No data SOR TRONDELAG FYLKESKOMMUNE Participation ended Norway EU contribution € 27 161,00 Address ERLING SKAKKES GT 14 7004 TRONDHEIM See on map Activity type Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments) Administrative Contact Gro Anita Mortensen (Ms.) Links Contact the organisation Opens in new window Total cost No data STIFTELSEN SINTEF Norway EU contribution € 636 219,00 Address STRINDVEIEN 4 7034 Trondheim See on map Region Norge Trøndelag Trøndelag Activity type Research Organisations Administrative Contact Shanshan Jiang (Dr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data THE UNIVERSITY OF BIRMINGHAM United Kingdom EU contribution € 162 952,00 Address Edgbaston B15 2TT Birmingham See on map Region West Midlands (England) West Midlands Birmingham Activity type Higher or Secondary Education Establishments Administrative Contact Chung May (Ms.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data BMT GROUP LTD United Kingdom EU contribution € 490 375,00 Address GOODRICH HOUSE WALDEGRAVE ROAD 1 TW11 8LZ Teddington See on map Region London Outer London — West and North West Hounslow and Richmond upon Thames Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Christos Giachritsis (Dr.) Links Contact the organisation Opens in new window Total cost No data