Objective The principle aim of the BUMILLA research programme is to create a long term strategic partnership between the School of Engineering & Applied Science at Aston University (AU), the University of Gothenburg School of Business, Economics and Law (UG) and Insero E-Mobility (IEM) an entrepreneurial SME dedicated to changing the international EV landscape through the innovative use of living labs.The partners enter the project aspiring to strengthen their knowledge and expertise through a cross-disciplinary collaboration aiming at enabling a wider scale take up of EV technologies.This will be achieved through an exchange of personnel between the two universities and the SME and the temporary recruitment of an experienced researcher.The project contains a state-of-the-art research programme, systematic knowledge transfer and an impact scheme that collectively has the potential to strengthen the competitiveness of the European Union in the field of EV technology uptake in relation to international competitors.The research programme contains three overall S&T objectives within the general aim of enabling a wider scale take up of EV technologies:S&T O1: To conduct multidisciplinary research on product user profiles in living lab product testing (the role of technology architecture)S&T O2: To develop a framework for business model innovation in living lab settings (the role of business models)S&T O3: To experiment with public-private partnership (PPP) models supporting a combined technology and business model approach (the role of the coherent framework). Fields of science social scienceseconomics and businesseconomicssocial scienceseconomics and businessbusiness and managementbusiness modelssocial scienceslaw Programme(s) FP7-PEOPLE - Specific programme "People" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013) Topic(s) FP7-PEOPLE-2012-IAPP - Marie Curie Action: "Industry-Academia Partnerships and Pathways" Call for proposal FP7-PEOPLE-2012-IAPP See other projects for this call Funding Scheme MC-IAPP - Industry-Academia Partnerships and Pathways (IAPP) Coordinator INSERO AS EU contribution € 446 431,15 Address CHR M OSTERGAARDS VEJ 4 8700 Horsens Denmark See on map Region Danmark Midtjylland Østjylland Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Karsten Lumbye Jensen (Mr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data Participants (2) Sort alphabetically Sort by EU Contribution Expand all Collapse all ASTON UNIVERSITY United Kingdom EU contribution € 153 499,28 Address ASTON TRIANGLE B4 7ET Birmingham See on map Region West Midlands (England) West Midlands Birmingham Activity type Higher or Secondary Education Establishments Administrative Contact Brian Price (Mr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data GOETEBORGS UNIVERSITET Sweden EU contribution € 140 209,24 Address VASAPARKEN 405 30 Goeteborg See on map Region Södra Sverige Västsverige Västra Götalands län Activity type Higher or Secondary Education Establishments Administrative Contact Belhaj Mohammed (Dr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data