Obiettivo For the first time in history, spending on Internet advertising surpassed newspaper spending, a trend that will increase in the future. The large bulk of this spending was invested in non-traditional social media marketing programmes, involving multiple channels such as Twitter, social networks, blogs and more. Alongside the growth of social networks the birth of a new methodology of analysis: Social Network Analysis. This methodology, based on graph theory and social analysis, is of increasing importance in Marketing 2.0. As online marketing has shifted away from a model based on Click-through rates and impressions and has moved towards a less measurable model – with multiple transmitters of information (tweeters, bloggers, fans, etc.) it is becoming increasingly difficult to measure ROI for these types of marketing actions. The product to be developed during the project will be a SaaS system that will help companies (or their social media agencies) to increase the visibility of their products, services or brands, by means of:1. Maximizing the impact of social media campaignsBased on a previous analysis of the network structure of main social network services (Twitter, blogs and Facebook) and a deep content-based information diffusion analysis, users will learn to:Identify influencers that could help to improve the diffusion of messagesIdentify online communities that best fit their campaign target, and focus the actions on them.Increase engagement with these actions, identifying the factors that improve involvementPredict the social spread of the campaign, enabling the adjustment of the actions according to real performance and contrast with expectations.2. Monitoring social media marketing impactThe aim will be to establish metrics for evaluate the efficiency of an online marketing campaign (ROI), evaluating with relevant indicators (percentage of conversion, increase of new users, etc.) campaign performance. Campo scientifico natural sciencescomputer and information sciencesinternethumanitieshistory and archaeologyhistorynatural sciencesmathematicspure mathematicsdiscrete mathematicsgraph theory Programma(i) FP7-SME - Specific Programme "Capacities": Research for the benefit of SMEs Argomento(i) SME-2013-1 - Research for SMEs Invito a presentare proposte FP7-SME-2013 Vedi altri progetti per questo bando Meccanismo di finanziamento BSG-SME - Research for SMEs Coordinatore NTRAM GENERAL S.A. Contributo UE € 53 633,37 Indirizzo CALLE VICTOR PRADERA 45 08940 Cornella De Llobregat Barcelona Spagna Mostra sulla mappa Regione Este Cataluña Barcelona Tipo di attività Private for-profit entities (excluding Higher or Secondary Education Establishments) Contatto amministrativo Anna Szathmary (Ms.) Collegamenti Contatta l’organizzazione Opens in new window Sito web Opens in new window Costo totale Nessun dato Partecipanti (7) Classifica in ordine alfabetico Classifica per Contributo UE Espandi tutto Riduci tutto MAVEN SEVEN HALOZATKUTATO ZARTKORUEN MUKODO RESZVENYTARSASAG Ungheria Contributo UE € 202 337,69 Indirizzo ADY ENDRE UTCA 7 C EP 1 EM 2 82100 VESZPREM Mostra sulla mappa Tipo di attività Private for-profit entities (excluding Higher or Secondary Education Establishments) Contatto amministrativo Peter Ruppert (Mr.) Collegamenti Contatta l’organizzazione Opens in new window Sito web Opens in new window Costo totale Nessun dato ACCURAT SRL Italia Contributo UE € 210 158,19 Indirizzo VIA BENEDETTO MARCELLO 38 20124 MILANO MI Mostra sulla mappa Tipo di attività Private for-profit entities (excluding Higher or Secondary Education Establishments) Contatto amministrativo Gabriele Rossi (Dr.) Collegamenti Contatta l’organizzazione Opens in new window Sito web Opens in new window Costo totale Nessun dato OVERENCE SOCIAL COMMERCE SL Spagna Contributo UE € 214 353,74 Indirizzo CALLE BALMES 171 PRINCIPAL PRIMERA 08006 BARCELONA Mostra sulla mappa Tipo di attività Private for-profit entities (excluding Higher or Secondary Education Establishments) Contatto amministrativo Ruth Nieto (Ms.) Collegamenti Contatta l’organizzazione Opens in new window Sito web Opens in new window Costo totale Nessun dato NEXT WAVE EUROPE KFT Ungheria Contributo UE € 218 499,54 Indirizzo CSABA UTCA 24 A 1122 BUDAPEST Mostra sulla mappa Tipo di attività Private for-profit entities (excluding Higher or Secondary Education Establishments) Contatto amministrativo Brunó Bitter (Mr.) Collegamenti Contatta l’organizzazione Opens in new window Sito web Opens in new window Costo totale Nessun dato ICON STUDIOS LTD Malta Contributo UE € 203 526,74 Indirizzo 1 MARINA COURT, OFFICE 4, TRIQ GIUSEPPE CALI XBX 1421 TA'XBIEX Mostra sulla mappa Regione Malta Malta Malta Tipo di attività Private for-profit entities (excluding Higher or Secondary Education Establishments) Contatto amministrativo Ian Castillo (Mr.) Collegamenti Contatta l’organizzazione Opens in new window Sito web Opens in new window Costo totale Nessun dato CINK SHAKING BUSINESS SL Spagna Contributo UE € 28 480,00 Indirizzo PLACETA DE MONTCADA 3 PRINCIPAL 08003 BARCELONA Mostra sulla mappa Tipo di attività Private for-profit entities (excluding Higher or Secondary Education Establishments) Contatto amministrativo Ruth Nieto (Mrs.) Collegamenti Contatta l’organizzazione Opens in new window Costo totale Nessun dato UNIVERSITE DE NAMUR ASBL Belgio Contributo UE € 8 004,73 Indirizzo RUE DE BRUXELLES 61 5000 Namur Mostra sulla mappa Regione Région wallonne Prov. Namur Arr. Namur Tipo di attività Higher or Secondary Education Establishments Contatto amministrativo Renaud Lambiotte (Prof.) Collegamenti Contatta l’organizzazione Opens in new window Sito web Opens in new window Costo totale Nessun dato
