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User InterACTION Aware Content Generation and Distribution for Next Generation Social TeleVision

Project description

Connected and Social media User InterACTION Aware Content Generation and Distribution for Next Generation Social TeleVision

ACTION-TV proposes an innovative mode of user interaction for broadcasting to relax the rigid and passive nature of present broadcasting ecosystems. It has two key aims: (i) a group of users can take part in TV shows providing a sense of immersion into the show and seamless engagement with the content; (ii) users are encouraged to use TV shows as a mean of social engagement as well as keeping them and their talents more visible across social circles. These aims will be achieved by developing an advanced digital media access and delivery platform that enables augmenting traditional audio-visual broadcastings with novel interactivity elements to encourage natural engagement with the content. Mixed-reality technologies will be developed to insert users into pre-recorded content, which will be made ‘responsive’ to users’ actions by ingeniously using a set of auxiliary streams. Potentials of media cloud technologies will be harnessed to personalise ACTION-TV-enabled broadcast content for a group of collaborating users based on their actions. As a result, content producers, for the first time, will be able to generate creative media applications with richer content level user interactivity. Cloud-service providers will be able to monetise their infrastructure through leveraging the increased demand for strategically located in-network media processing. Participating users will be able to share personalised content with their social peers. In this way, end users will have access to more engaging personalised content as well as socialise themselves with community members having common interests. ACTION-TV supports a range of applications from an individual trying out a garment in a TV advert to a group of users interactively attending a TV talent show with the convenience of staying at home. However, ways of utilising the proposed interactivity concept are endless and only limited by the imagination of inspiring content producers.

Field of science

  • /natural sciences/biological sciences/ecology/ecosystems

Call for proposal

FP7-ICT-2013-10
See other projects for this call

Funding Scheme

CP - Collaborative project (generic)

Coordinator

UNIVERSITY OF SURREY
Address
Stag Hill
GU2 7XH Guildford
United Kingdom
Activity type
Higher or Secondary Education Establishments
EU contribution
€ 1 102 708
Administrative Contact
Maria Sega-Buhalis (Mrs.)

Participants (5)

SCHWEIZERISCHE RADIO-UND FERNSEHGESELLSCHAFT ASSOCIATION
Switzerland
EU contribution
€ 176 400
Address
Giacomettistrasse 3
3000 Bern
Activity type
Other
Administrative Contact
Martin Janev (Mr.)
THE WALT DISNEY COMPANY (SWITZERLAND) GMBH
Switzerland
EU contribution
€ 460 200
Address
Hoeschgasse 45
8008 Zurich
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Stephan Veen (Dr.)
HFC HUMAN-FACTORS-CONSULT GMBH
Germany
EU contribution
€ 220 400
Address
Köpenicker Straße 325
12555 Berlin
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Thomas Juergensohn (Prof.)
FRAUNHOFER GESELLSCHAFT ZUR FOERDERUNG DER ANGEWANDTEN FORSCHUNG E.V.
Germany
EU contribution
€ 504 192
Address
Hansastrasse 27C
80686 Munchen
Activity type
Research Organisations
Administrative Contact
Andrea Zeumann (Ms.)
ARGELA YAZILIM VE BILISIM TEKNOLOJILERI SANAYI VE TICARET AS
Turkey
EU contribution
€ 254 100
Address
Resitpasa Mah Katar Cad 4 Itu Ari Teknokent Ic Kapi 502/601-604 Maslak Sariyer
34467 Sariyer Istanbul
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Tolga Turhan (Mr.)