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Developing Innovative Market Orientated Prediction Toolbox to Strengthen the Economic Sustainability and Competitiveness of European Seafood on Local and Global markets

Objective

The overall aim of PrimeFish is to improve the economic sustainability of European fisheries and aquaculture sectors. PrimeFish will gather data from individual production companies, industry and sales organisations, consumers and public sources. The data will be related to the competitiveness and economic performance of companies in the sector; this includes data on price development, supply chain relations, markets, consumer behaviour and successful product innovation. The large industry reference group will facilitate access to data on specific case studies. A data repository will be created, and PrimeFish will join the H2020 Open Research Data Pilot to ensure future open access to the data. The effectiveness of demand stimulation through health, label and certification claims will be evaluated and compared with actual consumer behaviour. PrimeFish will assess the non-market value associated with aquaculture and captured fisheries as well as the effectiveness of regulatory systems and thereby provide the basis for improved societal decision making in the future. The collected data will be used to verify models and develop prediction algorithms that will be implemented into a computerized decision support system (PrimeDSS). The PrimeDSS, together with the underlying data, models, algorithms, assumptions and accompanying user instructions will form the PrimeFish Decision Support Framework (PrimeDSF).
The lead users, typically fishermen, aquaculture producers and production companies, will be able to use the PrimeDSF to improve understanding of the functioning of their markets and in setting strategic plans for future production and innovation which in turn will strengthen the long term viability of the European fisheries and aquaculture sectors. This will also benefit consumers, leading to more diversified European seafood products, enhanced added value, novel products and improved information on origin, certification and health claims.

Field of science

  • /social sciences/economics and business/business and management/commerce
  • /agricultural sciences/agriculture, forestry, and fisheries/fisheries
  • /agricultural sciences/agriculture, forestry, and fisheries
  • /social sciences/other social sciences/social sciences interdisciplinary/sustainable development

Call for proposal

H2020-BG-2014-2
See other projects for this call

Funding Scheme

RIA - Research and Innovation action

Coordinator

MATIS OHF
Address
Vinlandsleid 12
113 Reykjavik
Iceland
Activity type
Research Organisations
EU contribution
€ 979 575

Participants (15)

AALBORG UNIVERSITET
Denmark
EU contribution
€ 157 221,25
Address
Fredrik Bajers Vej 7K
9220 Aalborg
Activity type
Higher or Secondary Education Establishments
SP/F SYNTESA
Faeroe Islands
EU contribution
€ 388 090
Address
Fyri Oman Brugv 2
513 Syorugota
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
INSTITUT NATIONAL DE RECHERCHE POUR L'AGRICULTURE, L'ALIMENTATION ET L'ENVIRONNEMENT
France
EU contribution
€ 172 331,25
Address
Rue De L'universite 147
75338 Paris Cedex 07
Activity type
Research Organisations
UNIVERSITE SAVOIE MONT BLANC
France
EU contribution
€ 222 996,25
Address
Rue Marcoz 27 Domaine Universitaire
73011 Chambery
Activity type
Higher or Secondary Education Establishments
VEREIN ZUR FORDERUNG DES TECHNOLOGIETRANSFERS AN DER HOCHSCHULE BREMERHAVEN EV
Germany
EU contribution
€ 205 277,50
Address
Am Lunedeich 12
27572 Bremerhaven
Activity type
Research Organisations
HASKOLI ISLANDS
Iceland
EU contribution
€ 396 651,25
Address
Saemundargotu 2
101 Reykjavik
Activity type
Higher or Secondary Education Establishments
UNIVERSITA DEGLI STUDI DI PARMA
Italy
EU contribution
€ 262 712,50
Address
Via Universita 12
43100 Parma
Activity type
Higher or Secondary Education Establishments
UNIVERSITA DEGLI STUDI DI PAVIA
Italy
EU contribution
€ 187 171,25
Address
Strada Nuova 65
27100 Pavia
Activity type
Higher or Secondary Education Establishments
KONTALI ANALYSE AS
Norway
EU contribution
€ 384 351,25
Address
Industriveien 18
6517 Kristiansund N
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
NOFIMA AS
Norway
EU contribution
€ 444 143,75
Address
Muninbakken 9-13
9291 Tromso
Activity type
Research Organisations
UNIVERSITETET I TROMSOE - NORGES ARKTISKE UNIVERSITET
Norway
EU contribution
€ 216 657,50
Address
Hansine Hansens Veg 14
9019 Tromso
Activity type
Higher or Secondary Education Establishments
CENTRO TECNOLOGICO DEL MAR - FUNDACION CETMAR
Spain
EU contribution
€ 490 917,50
Address
Rua De Eduardo Cabello
36208 Vigo
Activity type
Research Organisations
THE UNIVERSITY OF STIRLING
United Kingdom
EU contribution
€ 322 216,25
Address
.
FK9 4LA Stirling
Activity type
Higher or Secondary Education Establishments
TRUONG DAI HOC NHA TRANG
Vietnam
EU contribution
€ 167 600
Address
Nguyen Dinh Chieu Street 2
- Nha Trang Khanh Hoa
Activity type
Higher or Secondary Education Establishments
MEMORIAL UNIVERSITY OF NEWFOUNDLAND
Canada
EU contribution
€ 0
Address
230 Elizabeth Avenue
AIC 5S7 St John's
Activity type
Higher or Secondary Education Establishments