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Reporting period: 2016-12-01 to 2018-05-31

MASAI builds the mechanisms, the technology and the specifications allowing to satisfy the overall requirements for services dreamed by each mobile citizen: a tailor-made aggregation of features - a digital concierge in everyone’s pocket.
MASAI approaches this aim by building, from the delivery of core elements of a digital concierge approach, a community of stakeholders bringing progressively the adequate evolutions and improvements allowed by the very fast-moving technology.
MASAI empowers people and service providers to enable a seamless travel experience through:
• Contributing to a Single European Transport Area.
• Addressing all steps of mobility.
• Addressing long distance travel as well as local services (transportation, accommodation, business, tourism).
• Creating an adaptive and scalable ecosystem fostering cooperation in a competitive environment.
• Creating an ecosystem for innovations serving the customer needs.
• Putting travellers in control of their personal data.
• Direct discovery and connection between users and service providers.
• Making sure that service providers (e.g. Travel Offering, Trip Planner) do not have to adapt themselves to MASAI but that MASAI adapts to them.
As such, MASAI is an accelerator to the convergence of heterogeneous verticals and standards in the Mobility and Tourism area.
MASAI main objective as a project was to design, prove and demonstrate in various environments the benefit of a library of Plug & Play services allowing the client to tailor-set and seamless access his travel and tourism services on a case to case approach.
At project end, the MASAI solutions have been specified, validated within a number of POC's, proved in the field in a series of Pilots and deployed by stakeholders in their current businesses, A MASAI community is expanding and sustaining these results
To support this main objective, the following goals were reached:
MASAI Goal: To specify the detailed yet generic requirements for the combined delivery of aggregated digital services for coherent process covering the full cycle (consultation, selection, purchasing, delivery, after-sales) of an integrated travel, including mobility and intermediate/end-point services (e.g. hotel, museum, parking, etc.). Although the focus is put on digital services to support the mobility itself, the scope considers all the services accessed in mobility situations.
MASAI delivers a public white book on digital services in mobility situation: a new paradigm to support the mobile citizen in accessing personalised aggregated services
At project end, the White Book v2 is finalised and delivered detailing the context of MASAI in the Mobility and Tourism ecosystem, the approach to use MASAI and giving instructive examples from existing MASAI deployments.

MASAI Goal: To technically specify a modular, open, flexible and as-most-as-possible decentralized architecture with open APIs towards the seamless aggregation of heterogeneous services and respective systems. MASAI is based on the state of the art IT solutions and existing and upcoming standards, capable of aggregating and delivering the appropriate level of services required in mobility situations within a fragmented IT environment. Such architecture will allow the end-user to build his own environment for the provision or consumption of services based on his personal requirements, independently on any pre-packaged or pre-bundled approach, allowing a maximum of creativity and business initiative from all types of service suppliers.
At project end, MASAI delivers and publishes a complete functional and technical specification of such architecture, interfaces and digital flows.
To cope with the best practice in IT developments, the specifications have been published in the web platform, accessible to the MASAI Mobility Community members

MASAI Goal: To prove the feasibility of such architectures in a series of reference set-ups,
o Prototyping necessary modules, interfaces and APIs, using standards when available
o Delivering the complete range of digital mobility by aggregating data, service modules from existing systems / operators
o Connecting such mobility services to other services (either data-sources or digital-services-providers, or applications using that data and services)
MASAI delivers and openly advertises the proofs of concepts
At project end, the POCs demonstrating the technical feasibility and viability of MASAI approach are delivered (D4.1) and available upon registration on the web site

MASAI Goal: To support the implementation of pilot instantiations of MASAI architectures within a selection of stakeholders (authorities and services operators in transport and mobility services, tourism, culture, events …).
MASAI supports through appropriate consultancy, technical support and expertise, a minimum of 3 field pilots, together with open software modules to such pilots with the aim of triggering conditions for business roll out.
At project end, a dedicated (non-profit) structure has been set-up to federate the MASAI community: M2C – MASAI Mobility Community aisbl - M2C (registrated in Brussels, Belgium)
This structure progressively consolidated the MASAI community, starting by the pilots’ stakeholders and expanding to other users and contributors
M2C was the MASAI instrument to support pilots, using MASAI project resources. M2C is now offering its members the usie of the results of MASAI project in a sustainable way.

MASAI Goal: To promote MASAI analysis demonstrations and achievements in the appropriate stakeholders ecosystem towards business adoption
MASAI involves major opinion leaders and digital services operators, industrials and service providers towards the design, the appropriate business models and the efficient promotion of complete solutions validated in terms of requirements, technical feasibility and business viability.
MASAI has been widely communicating with the stakeholder’s ecosystem through a high number of conferences, exhibitions, workshops and start-up supporting activities.
M2C – MASAI Mobility Community was set-up to federate the MASAI community and is now ensuring the sustainability of the project results after the end of MASAI project.
MASAI enables the intelligent and traveller oriented aggregation and delivery of mobility and related services on the basis of traveller owned preferences and profiles.
MASAI defines, standardises and validates an Architecture, user Attributes and APIs from open discovery to fulfillment of services within adequate privacy guidelines.
MASAI stimulates an open ecosystem for the traveller oriented delivery of seamless mobility and related services.
MASAI implementation has proved in the field a coherent approach reusing existing models, standards and tools tested, proved and deployed in concrete environments.
More generally, MASAI outcome and assets are:
• Specifications and and tools: distributed, open, multi-environment
• Adoption by stakeholders in the Mobility and Tourism ecosystem: public communities, Service Providers, Concierges
• Linking (interest, influence, …) communities and professional associations and standards organisations: OTA, FSM, CEN, ITxPT, …
• Supporting and accelerating EC vision: Open interoperability of heterogeneous systems & digital services, enhancing competition and seamless experience, Netex, NAPs, …