Objectif The music industry has seen its profits decrease drastically since 2000, challenged by other forms of entertainment such as video games and the internet, as well as by illegal download and piracy. However, there is a growing activity in the so-called music synchronization business: music composed, retrieved, or otherwise produced to fit with the many constraints of videos, movies, games or commercials. Synchronized music has to satisfy complex constraints, specified temporally (specific events at specific moments, or, in the case of interactive music, specific moods matching the player’s situation, etc.). Major movie, game and advertisement companies devote considerable budgets to get synchronized music by famous artists. Producing such synchronized music is a costly process currently performed manually by well-known artists or specialized studios. This results in prohibitive costs for high-quality synchronized music, that only a few professional customers can afford.The commercial value of synchronized music lies in the style of the composer. Style is what makes an artist’s music easily recognizable: Paul McCartney has a unique composition style, Joao Gilberto has a distinctive guitar accompaniment style, and Take 6 are well known for their incomparable harmonization style. Producing operational representations of style is precisely the subject matter of the ERC project Flow-machines, which already produced scientific and technical breakthroughs: turning style into a new content type is within reach. The next step is to explore commercial strategies to exploit style. The goal of this PoC project is to apply these techniques to synchronized music, and to study three business models in the movie, game and advertisement sectors. The project will: 1) develop a style manipulation prototype for synchronized music, 2) evaluate the prototype in the key industrial sectors and 3) clear legal issues related to the exploitation of style information. Champ scientifique natural sciencescomputer and information sciencesinternetsocial scienceseconomics and businessbusiness and managementbusiness modelshumanitiesartsmodern and contemporary artcinematographynatural sciencescomputer and information sciencessoftwaresoftware applicationsvideo games Programme(s) H2020-EU.1.1. - EXCELLENT SCIENCE - European Research Council (ERC) Main Programme Thème(s) ERC-PoC-2014 - ERC Proof of Concept Grant Appel à propositions ERC-2014-PoC Voir d’autres projets de cet appel Régime de financement ERC-POC - Proof of Concept Grant Institution d’accueil SORBONNE UNIVERSITE Contribution nette de l'UE € 145 500,00 Adresse 21 RUE DE L'ECOLE DE MEDECINE 75006 Paris France Voir sur la carte Région Ile-de-France Ile-de-France Paris Type d’activité Higher or Secondary Education Establishments Liens Contacter l’organisation Opens in new window Site web Opens in new window Participation aux programmes de R&I de l'UE Opens in new window Réseau de collaboration HORIZON Opens in new window Coût total € 145 500,00 Bénéficiaires (2) Trier par ordre alphabétique Trier par contribution nette de l'UE Tout développer Tout réduire SORBONNE UNIVERSITE France Contribution nette de l'UE € 145 500,00 Adresse 21 RUE DE L'ECOLE DE MEDECINE 75006 Paris Voir sur la carte Région Ile-de-France Ile-de-France Paris Type d’activité Higher or Secondary Education Establishments Liens Contacter l’organisation Opens in new window Site web Opens in new window Participation aux programmes de R&I de l'UE Opens in new window Réseau de collaboration HORIZON Opens in new window Coût total € 145 500,00 SONY EUROPE BV Pays-Bas Contribution nette de l'UE € 0,00 Adresse TAURUSAVENUE 16 2132 LS Hoofddorp Voir sur la carte Région West-Nederland Noord-Holland Groot-Amsterdam Type d’activité Private for-profit entities (excluding Higher or Secondary Education Establishments) Liens Contacter l’organisation Opens in new window Participation aux programmes de R&I de l'UE Opens in new window Réseau de collaboration HORIZON Opens in new window Coût total € 14 550,00