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Shaping Smarter Consumer Behaviour and Food Choice

Objective

Compared to meals prepared at home, meals eaten out tend to contain more calories, total fat and saturated fat and it is here where the consumer has very little control or knowledge of the nutrient profile of the food they are eating (Bohm and Quartuccio, 2008). The positive association between the rise in consumption of food prepared outside the home and the increasing prevalence of obesity has been described as a major health and wellbeing societal challenge. Attempts to increase public awareness of appropriate ways to eat more healthily unfortunately do not seem to have led to significant changes in patterns of food purchase and consumption especially from an eating ‘out-of-home’ situation. It has become obvious that the development of effective measures for improvement requires further systematic research and a radical approach. The aim of FoodSMART is to develop an innovative technical (ICT) menu solution that enables informed consumer choice when eating out that takes into account individual characteristics (such as culture, dietary requirements and age group) as well as product (specification) and environmental cues (choice architecture and consumption setting).
This aim will be achieved through the evaluation of consumer orientated intelligence (what information consumers require/trust i.e. information quality); the assessment of industry orientated intelligence (impact of customisation) and the subsequent development of data analytics and Quick Recognition (QR) coding for personalised food recommendation; thereby, facilitating the consumption of healthy and appropriate dishes. Results will be gathered and modelled to provide strategic intelligence for menu design and decision-making (by Industry) and for policy purposes (by the EU); further, this translational research will be disseminated both at scientific and consumer levels. Increasing the pace and scale of innovation within out-of-home eating is fundamental to this proposal.

Coordinator

BOURNEMOUTH UNIVERSITY
Net EU contribution
€ 117 000,00
Address
Fern Barrow Bournemouth University
BH12 5BB Poole
United Kingdom

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Region
South West (England) Dorset and Somerset Bournemouth
Activity type
Higher or Secondary Education Establishments
Other funding
€ 117 000,00

Participants (5)

CENTRE DE RECHERCHE DE L INSTITUT PAUL BOCUSE
France
Net EU contribution
€ 67 500,00
Address
Chemin Du Trouillat 8 Chateau
69131 Ecully

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Auvergne-Rhône-Alpes Rhône-Alpes Rhône
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 67 500,00
HELLENIC HEALTH FOUNDATION

Participation ended

Greece
Net EU contribution
€ 0,00
Address
Kaisareias 13 & Alexandroupoleos
11527 Athens
Region
Κεντρικός Τομέας Αθηνών Aττική Αττική
Activity type
Research Organisations
Other funding
€ 0,00
RONGE & PARTNER GMBH
Austria
Net EU contribution
€ 103 500,00
Address
Dr Adolf Scharf Strasse 7
2523 Tattendorf

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Niederösterreich Wiener Umland/Südteil
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 103 500,00
KOBENHAVNS UNIVERSITET
Denmark
Net EU contribution
€ 94 500,00
Address
Norregade 10
1165 Kobenhavn

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Region
Danmark Hovedstaden Byen København
Activity type
Higher or Secondary Education Establishments
Other funding
€ 94 500,00
UNIVERSITY OF MACEDONIA
Greece
Net EU contribution
€ 117 000,00
Address
Egnatia Street 156
540 06 Thessaloniki

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Region
Θεσσαλονίκη Κεντρική Μακεδονία Βόρεια Ελλάδα
Activity type
Higher or Secondary Education Establishments
Other funding
€ 117 000,00