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Enabling consumer action towards top energy-efficient products

Objective

TOPTEN ACT aims at empowering consumers to ACT: to purchase top energy-efficient products that will save energy over their lifetime.

TOPTEN ACT develops a comprehensive market transformation strategy targeting consumers, manufacturers, retailers, large buyers, consumer associations and other key actors in 16 European countries, covering a combined population of 447 Mio inhabitants. It works with these actors to help them embrace and promote energy-efficient products, so that they become the natural choice for consumers. Project partners will:
- Manage 16 Topten websites presenting up-to-date, consumer-oriented information to 2 Mio visitors per year. These websites will showcase top energy-efficient models in a number of product groups: domestic appliances, cooling and lighting equipment, consumer electronics, vehicles etc. They build on independent and reliable market surveys selecting the best available technologies (BATs) amongst hundreds of thousands of products. → Consumers identify top products, compare costs and understand the benefits of energy performance on their electricity bills and for the environment.
- ‘Push’ this information to consumers through extensive use of the media, communications and partnerships with key organisations acting as multipliers. → Impartial information reaches consumers.
- Work with retailers, leveraging on their unique market position, directly in contact with consumers about to ACT, to further increase purchases of energy-efficient product. → In just one click, consumers will find and buy top efficient products.

TOPTEN ACT impacts are both quantitative —savings of 331 GWh/year triggered per million € invested— and qualitative: markets are more transparent, media report on top efficient products, multipliers relay the Topten message to their target groups, consumers change their using and purchasing behaviour, retailers change their range and highlight BAT products, manufacturers shift their production lines.

Call for proposal

H2020-EE-2014-3-MarketUptake
See other projects for this call

Coordinator

AGENCE DE L'ENVIRONNEMENT ET DE LA MAITRISE DE L'ENERGIE
Address
Avenue Du Gresille 20
49004 Angers
France
Activity type
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)
EU contribution
€ 175 006

Participants (16)

OSTERREICHISCHE ENERGIEAGENTUR AUSTRIAN ENERGY AGENCY
Austria
EU contribution
€ 132 867,50
Address
Mariahilfer Strasse 136
1150 Wien
Activity type
Other
BOND BETER LEEFMILIEU VLAANDEREN
Belgium
EU contribution
€ 111 403,75
Address
Tweekerkenstraat 47
1000 Brussel
Activity type
Other
BUSH ENERGIE GMBH
Switzerland
EU contribution
€ 0
Address
Rebweg 4
7012 Felsberg
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
SEVEN, THE ENERGY EFFICIENCY CENTER Z.U.
Czechia
EU contribution
€ 109 282,50
Address
Americka 17
12000 Praha
Activity type
Other
OEKO-INSTITUT E.V. - INSTITUT FUER ANGEWANDTE OEKOLOGIE
Germany
EU contribution
€ 123 646,25
Address
Merzhauser Strasse 173
79100 Freiburg
Activity type
Research Organisations
ASOCIACION PARA LA DEFENSA DE LA NATURALEZA
Spain
EU contribution
€ 75 598
Address
Calle Gran Via De San Francisco 8
28005 Madrid
Activity type
Other
GUIDE TOPTEN SARL
France
EU contribution
€ 124 036,25
Address
Place De La Chapelle 20
75018 Paris
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
SOCIETA COOPERATIVA SOCIALE ELIANTE ONLUS
Italy
EU contribution
€ 106 890
Address
Via San Vittore 49
20123 Milano
Activity type
Other
LIETUVOS NACIONALINE VARTOTOJU FEDERACIJA ASOCIACIJA
Lithuania
EU contribution
€ 72 682,50
Address
Stikli U 8
00131 Vilnius
Activity type
Other
OEKOZENTER PAFENDALL ASBL
Luxembourg
EU contribution
€ 109 752,50
Address
6 Rue Vauban
2663 Luxembourg
Activity type
Other
NORGES NATURVERNFORBUND
Norway
EU contribution
€ 124 921,25
Address
Mariboes Gate 8
0183 Oslo
Activity type
Other
FUNDACJA NA RZECZ EFEKTYWNEGO WYKORZYSTANIA ENERGII
Poland
EU contribution
€ 102 187,50
Address
Rymera 3 4
40 048 Katowice
Activity type
Other
Quercus - Associação nacional de Conservação da natureza
Portugal
EU contribution
€ 100 800
Address
Centro Associativo Do Calhau Bairro Do Calhau
1500 045 Lisboa
Activity type
Other
INSTITUTUL NATIONAL DE CERCETARE-DEZVOLTARE PENTRU ENERGIE ICEMENERG-BUCURESTI
Romania
EU contribution
€ 76 562,50
Address
B Dul Energeticienilor 8
032092 Bucuresti
Activity type
Research Organisations
SVENSKA NATURSKYDDSFORENINGEN I
Sweden
EU contribution
€ 124 737,50
Address
Asogatan 115
11691 Stockholm
Activity type
Other
THE ENERGY SAVING TRUST LIMITED
United Kingdom
EU contribution
€ 123 492,50
Address
30 North Colonnade Canary Wharf
E14 5GP London
Activity type
Other