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Smartick games. Augmented math learning.

Periodic Reporting for period 1 - Smartick Games (Smartick games. Augmented math learning.)

Reporting period: 2014-11-01 to 2015-02-28

Smartick is an innovative company, founded in 2009, launching a disruptive on-line (PC or tablet) math eLearning method, which is shaking up the current learning paradigm. The high number of children using our disruptive math learning platform on a daily basis (currently more than 5,000, both at home and at school) shows not only the great speeding up on math learning (average improvement of 35% in the official exams in less than 2 years and 92% of the students improve their grade) but the significant business opportunity and growth of the company. This unequivocal social and business potential of Smartick made the company beneficiary of Phase 1 (score 14.12 in June cut-off) and consequently, perform a Feasibility Study with a robust Business Plan to develop the new Smartick.
The new Smartick offers an innovative and disruptive on-line training method by integrating cognitive training into the existing math platform. This will increase the scope (math and cognitive skills) and improve its effectiveness. It will boost student’s individual capabilities and behavior, enabling personalized learning experience, real time content adaptability and improving the logic reasoning and problem solving skills from the early ages (4 to 14 years old –pre k-12).
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The Feasibility study has worked on:
1. Refining and further developing our game-based cognitive training offering, improving the integration with the math learning program, in order to:
a. Prescribe cognitive training pathways based on data collected and analyzed from the math area.
b. Track improvements in math performance related to the use of the game-based cognitive training.
2. Elaborating an in-depth business plan around this key product development aiming for a goal of 100,000 customers over the next five years, including:
a. Testing the market acceptance of a new integrated product (math and cognitive training) with focus groups (schools principals and teachers and individual customers – parents).
b. Quantifying the potential and entry strategies for target markets, with local partners or deployment of own resources in new markets when needed.
c. Defining marketing and communication strategies for each segment and market.
d. IP protection of critical developments.




The result of the work carried out during the past 6 months has been compiled in one document which highlights can be summarized as follows:
• Market: in-depth analysis of the market size (potential and targeted markets), trends and forecasts which reveal a potential market of aprox. 65 million children (4-14 years old segment) whose parents will be ""willing to pay"" for learning tools that help them improve their future performance level of key competences.
• Competitors analysis: the New Smartick will provide us with a competitive advantage and ensure a leadership position in both ""off-line curriculum free learning methods"" and ""self-paced eLearning tools for k-12 students"". Our strategic positioning associated with this project, and the integration of math with cognitive training, is at the forefront of education innovation. Competitors do not have the level of adaptability and intelligent guidance of Smartick, neither on the individual products (math or cognitive training) nor on the combined value proposition.
• Work plan: we present a detailed plan as to which steps must be undertaken in order to develop the product, integrate it with the current Smartick, scientifically validate the potential of the product and ultimately selling and communicating it to Smartick target segment.
• Financials: we have studied carefully the significant impact of the New Smartick on the company growth by 2021, with over 100,000 clients across EU and America. This growth will allow us to hire 140 new highly qualified professionals, contributing to reduce the unemployment rate
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Bearing in mind the outcomes and conclusion reached in our Feasibility Study and our current results, Smartick will be able to achieve a threefold objective:
• Contribute to tackle a major societal and economic issue that could jeopardize Europe’s future competitiveness and fuel future pools of technically skilled graduates, very much needed in Europe.
• Offer a solution to raise over 65% the math achievement of students at mean level, and over 30% the outcomes of low achievements and children with learning difficulties, being able to raise the mean level.
• Scale up at international level in order to be used by at least 100,000 children across Europe and America (Smartick is already the market leader in Spain).
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LOGO
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