Market research searches and analyses information to help organizations make better decisions and reduce risk. The market research industry moves more than globally 32,000 million Euros annually This is a mature industry, but at the same time it is a industry that will continue to exist while companies still require information for decision making. The trends for this industry are influenced by trends in organizational environments and in particular, by marketing trends. Changes towards Human-Centric Marketing have been propelled by discouraging results that indicate that more than 50% of new products fail (with percentages between 70% and 90% for high consumption products), obligating market research to be reinvented, including for instance neuroscience methodologies. Nevertheless, it is not simple for the market research companies to adopt these new methodologies due to scientific-technological barriers and to the fact that the existing solutions in the market cannot adapt to the necessities and desires of the sector. Usenns provides the most complete, scalable and advanced neurotechnology to understand the emotions of the consumers in market research. This solution is the only one with reliable, ergonomic and easy to use measurement technology; with a great variety of pre-designed studies in branding, advertising, packaging and many other contexts; and providing an interactive and easy-to-understand result report with the scientific validity required by your clients.
Finally, the developed technology is susceptible to be utilized by other sectors (for example, Health and Wellness, Education, Entertainment, Large events, Investigation, etc.) and therefore BitBrain does not rule out the possibility of widening the application environment of its technology to other markets in the future.