Periodic Reporting for period 1 - SEA-MORE-YIELD (Sea-More-Yield: A Blue Biotechnology Solution for the Reduction of Pod Shatter in Bio-Oil Producing Crops)
Reporting period: 2014-11-01 to 2015-04-30
Sea-More-Yield represents an excellent opportunity for the H2020 SME instrument as it will launch the participating SME Brandon Products into new markets, promote growth, and create high returns of investment. Sea-More-Yield is aligned with the call topic supporting SMEs efforts for the development - deployment and market replication of innovative biotechnology solutions for blue growth. Sea-More-Yield is a perfect example of such an opportunity. The basis of the Sea-More-Yield technology is the seaweed bioresource used in biostimulant manufacture, which is a complex and unique resource whose chemical, biochemical and biological properties provides major undiscovered potential. The main beneficiaries of the development of Sea-More-Yield will be Brandon Products; Growers of OSR, Oil processors, Product distributors, Consumers and the environment.
The objectives of phase 1 of the Sea-More-Yield Project were:
1. Completing a risk assessment of the opportunity through compilation of a detailed SWOT analysis.
2. Establishing a strategy for dealing with foreground and background IP for development of the technology.
3. Partner search and initial engagement with potential partners for commercialisation.
4. Establishing technology development needs (including registration requirements) to facilitate successful market launch.
5. Drafting of Business Plan
(a) Growers of OSR who will gain from increased net margins, increased yield, increased quality premiums.
(b) Oil processors who will have a larger quantity of high quality oil
(c) Product distributors who will have a disruptive technology with a proven mode of action
(d) Consumers who will have a predictable harvest which will give a predictable production costs = more stable pricing.
(e) The environment which will be exposed to less agrochemicals and fertiliser and will benefit from more sustainable biofuel production.
The Sea-More-Yield proposal epitomises the strategy of Brandon Products which essentially focuses on high value crops facing particular productivity challenges which have not been fully addressed by the market to-date. The pod shatter issue is a natural target within that strategy. The technology platform is based on the central theme of powered by nature, proven by science and performs in the field. The Sea-More-Yield proposal is perfectly aligned to this platform. It will equip Brandon with key product differentiators including defined mode of actions that underpin productivity gains of greater than 20%. Thus creating a compelling value proposition that can drive sales of branded product (>gross margin) and support growth.