Cel This project investigates the relationship between mass communication and influence in 21st Century international relations. It does so through a study of Russia’s official and media narratives about the West and their reception in Ukraine. Success in today’s information age is said to depend on ‘whose story wins’. Emerging powers such as Russia have developed various policies and instruments under the banner of ‘soft power’ to challenge Western hegemony in global media discourse. The projection of counter-hegemonic narratives has been documented extensively, yet we still understand little about their reception and the extent of their influence among target audiences.Anti-Western narratives have been a distinguishing feature of the Russian public sphere during Vladimir Putin’s third presidential term. The narratives of Russian politicians and state media characterize ‘the West’ as a destabilizing force which backs, even orchestrates, illegitimate regime change. Russian narratives are easily accessible among some audiences in Ukraine for reasons of language and overlapping media environments. This project employs a survey, focus groups and interviews to study the assimilation or otherwise of negative narratives about the West among Ukrainians. It concentrates on three groups as case studies: MPs, a regional business community and students from a regional university.The project’s principal goal is to identify factors which condition assimilation of anti-Western ideas from Russian strategic narratives, in order to explain when and why they are accepted or eschewed. A second goal is to advance research on power and communication in international affairs by applying the new conceptual framework of ‘strategic narrative’ in a detailed empirical study. Thirdly, the project aims to generate practical insights to help improve the effectiveness of EU engagement with Ukraine. A secondment to the UK Foreign Office is incorporated to facilitate knowledge exchange. Dziedzina nauki natural sciencescomputer and information sciencessoftwaresocial sciencesmedia and communicationsjournalism Program(-y) H2020-EU.1.3. - EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions Main Programme H2020-EU.1.3.2. - Nurturing excellence by means of cross-border and cross-sector mobility Temat(-y) MSCA-IF-2014-GF - Marie Skłodowska-Curie Individual Fellowships (IF-GF) Zaproszenie do składania wniosków H2020-MSCA-IF-2014 Zobacz inne projekty w ramach tego zaproszenia System finansowania MSCA-IF-GF - Global Fellowships Koordynator ROYAL HOLLOWAY AND BEDFORD NEW COLLEGE Wkład UE netto € 243 934,20 Adres EGHAM HILL UNIVERSITY OF LONDON TW20 0EX Egham Zjednoczone Królestwo Zobacz na mapie Region South East (England) Surrey, East and West Sussex West Surrey Rodzaj działalności Higher or Secondary Education Establishments Linki Kontakt z organizacją Opens in new window Strona internetowa Opens in new window Uczestnictwo w unijnych programach w zakresie badań i innowacji Opens in new window sieć współpracy HORIZON Opens in new window Koszt całkowity € 243 934,20 Partnerzy (1) Sortuj alfabetycznie Sortuj według wkładu UE netto Rozwiń wszystko Zwiń wszystko Partner Organizacje partnerskie biorą udział w realizacji działania, jednak nie podpisują umowy o grant. NATIONAL UNIVERSITY OF KYIV-MOHYLA ACADEMY Ukraina Wkład UE netto € 0,00 Adres 2 HRYHORIYA SKOVORODY STR 04070 Kyiv Zobacz na mapie Rodzaj działalności Higher or Secondary Education Establishments Linki Kontakt z organizacją Opens in new window Uczestnictwo w unijnych programach w zakresie badań i innowacji Opens in new window sieć współpracy HORIZON Opens in new window Koszt całkowity € 152 206,80