Objective The present project sets out to explore the hitherto uncharted culture of drug-free (‘natural’) bodybuilding that has been emerging in different parts of the world as a response to a dominant, pharmacologically-enhanced model that has thus far monopolised public attention and debate. My aim is to critically investigate the practices, discourses and structures that constitute ‘natural’ bodybuilding and make sense of it in light of a ubiquitous gym/fitness culture and the wider phenomenon of human enhancement. Focusing on Europe as a significant and intriguing site in this emerging global mosaic of body cultures, the research will employ a combination of qualitative methods to trace the development of ‘natural’ bodybuilding across diverse geo-cultural areas of the continent. Fields of science social sciencessociologymedical and health scienceshealth sciencespublic healthmedical and health scienceshealth sciencesnutrition Programme(s) H2020-EU.1.3. - EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions Main Programme H2020-EU.1.3.2. - Nurturing excellence by means of cross-border and cross-sector mobility Topic(s) MSCA-IF-2014-EF - Marie Skłodowska-Curie Individual Fellowships (IF-EF) Call for proposal H2020-MSCA-IF-2014 See other projects for this call Funding Scheme MSCA-IF-EF-ST - Standard EF Coordinator AARHUS UNIVERSITET Net EU contribution € 200 194,80 Address Nordre ringgade 1 8000 Aarhus c Denmark See on map Region Danmark Midtjylland Østjylland Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 200 194,80