Objetivo The present project sets out to explore the hitherto uncharted culture of drug-free (‘natural’) bodybuilding that has been emerging in different parts of the world as a response to a dominant, pharmacologically-enhanced model that has thus far monopolised public attention and debate. My aim is to critically investigate the practices, discourses and structures that constitute ‘natural’ bodybuilding and make sense of it in light of a ubiquitous gym/fitness culture and the wider phenomenon of human enhancement. Focusing on Europe as a significant and intriguing site in this emerging global mosaic of body cultures, the research will employ a combination of qualitative methods to trace the development of ‘natural’ bodybuilding across diverse geo-cultural areas of the continent. Ámbito científico social sciencessociologymedical and health scienceshealth sciencespublic healthmedical and health scienceshealth sciencesnutrition Programa(s) H2020-EU.1.3. - EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions Main Programme H2020-EU.1.3.2. - Nurturing excellence by means of cross-border and cross-sector mobility Tema(s) MSCA-IF-2014-EF - Marie Skłodowska-Curie Individual Fellowships (IF-EF) Convocatoria de propuestas H2020-MSCA-IF-2014 Consulte otros proyectos de esta convocatoria Régimen de financiación MSCA-IF-EF-ST - Standard EF Coordinador AARHUS UNIVERSITET Aportación neta de la UEn € 200 194,80 Dirección Nordre ringgade 1 8000 Aarhus c Dinamarca Ver en el mapa Región Danmark Midtjylland Østjylland Tipo de actividad Higher or Secondary Education Establishments Enlaces Contactar con la organización Opens in new window Sitio web Opens in new window Participación en los programas de I+D de la UE Opens in new window Red de colaboración de HORIZON Opens in new window Coste total € 200 194,80