Periodic Reporting for period 1 - Springwave2014 (Transitioning to microalgae as a sustainable, high-quality large-scale food source through launching the first daily drink containing spirulina)
Reporting period: 2015-02-01 to 2015-07-31
To meet this challenge, microalgae can provide a considerably smaller environmental impact than any other source of protein combined to exceptional nutritional qualities.
ALGAMA has developed the first microalgae mass product: Springwave, an aquadrink-water enhanced with high-quality spirulina nutrients. This first product aims to introduce microalgae in consumer habits and daily food routine prior to proposing a large variety of microalgae-based food products.
The feasibility study aimed to assess three key levels:
1. Commercial: Mass market expansion in France, UK, Germany, Netherlands and Sweden.
2. Industrial: Analyse and decide on environment-friendly model to increase production capacity from 15 000 to 1 000 000 bottles per year.
3. Legal: Identify legal and IP issues for the launch of Springwave in UK, Germany, Netherlands and Sweden.
We attended several Business Fairs (Sandwich & Snack Trade Show - Paris , Vitafood - Geneva, Food fair show - London, Expo Milano…) to validate the attractiveness and market receptivity of our product and to meet several professionals to distribute our product abroad.
We analysed industrial scaling up possibilities and opportunities to have internal production.
We performed a Freedom to Operate analysis regarding existing patent, food regulations, nutritional claims policy and patent opportunities.
With these results we intend to enter into US and UK markets to widen the impact of our innovative product (especially New-York and London).
Based on technical, economical and legal inputs, our will to pursue the project is confirmed and strengthened.