Objective Sensor technologies used today onboard maritime assets provide incomplete surveillance of the surface layer. A prototype Ladar sensor has been developed in recent previous projects that has been demonstrated to be able to properly survey and monitor the surface layer surroundings of vessels, platforms and coastal infrastructures. It represents an uniqueheterologation of system technologies and features. This enables enhanced safety, security, environmental monitoring andreduced operational risks. The ownership of the sensor prototypes (and its related IPR) has been spun-off to a separate entity (named Ladar Ltd) – a subsidiary of G.M.S. Global Maritime Services Ltd – that now is aboutdeveloping the business case and commercialization process. This project will focus on the critical decisions that need to be taken at this stage to maximize the value of the Ladar in the maritime market domain. It will analyze the market in relation to the plurality of Ladar applications, purchase power/pricing, dissemination/marketing, production escalation, distribution and various after-sales services. In the ‘traditional shipping market’ the Ladar Ltd business case will follow a ‘disruptive’ businessplan disrupting the traditional vendor based sales offering with a sensor solution congruent to the most advanced of the 'user driven mind' concepts and directly fitting with user/client needs. Fields of science social scienceseconomics and businessbusiness and managementbusiness modelsengineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringsensorsnatural sciencesphysical sciencesopticslaser physics Programme(s) H2020-EU.3.4. - SOCIETAL CHALLENGES - Smart, Green And Integrated Transport Main Programme H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument Topic(s) IT-1-2014-1 - Small business innovation research for Transport Call for proposal H2020-SMEInst-2014-2015 See other projects for this call Sub call H2020-SMEINST-1-2014 Funding Scheme SME-1 - SME instrument phase 1 Coordinator G.M.S. GLOBAL MARITIME SERVICES LIMITED Net EU contribution € 50 000,00 Address 85 GREAT PORTLAND STREET W1W 7LT London United Kingdom See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region London Inner London — West Westminster Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 71 429,00