Objective E-commerce businesses and SMEs have realised that globalisation is essential for their commercial growth and key for being resilient against crises in local markets. When an e-commerce decides to go global, translation is probably the most critical asset. In fact, recent studies show that about half of the consumers would never buy at websites where the information is not available in their language. However, SMEs face important economical and technological barriers that prevent their websites to be appropriately translated into the languages of their potential consumers, leaving many business out of the global market. This is an important loss, given the dimensions of the e-commerce market ($1,552 bn in 2013) and its growth rate (up to 33% from 2010 to 2015 in some regions).Currently e-commerces attempting to solve this problem can opt for:1) professional or crowdsourced translation services, often perceived as too expensive;2) inexpensive machine translation (MT) services whose quality is not enough to achieve consumer trust.Project CORAL will provide an innovative cost-oriented translation service that will allow e-commerces to adopt a lean strategy when entering a new market, by providing a fine-grained compromise between quality and cost. This will be achieved by using proprietary technology that1) discovers the most important texts, at the page level, that should be assigned to human translators;2) lowers the cost for less important texts by using specialised MT.Using a pay-as-you-go approach, CORAL will provide cost-effective internationalisation. This unprecedented flexibility will allow SMEs of any size to enter new international markets without the current economical barriers.During Phase 1 we aim at finding early adopters that help us assess the revenue streams and product/market fit, and ensure economical viability. In Phase 2, we plan to bring the product from TRL6 to TRL9 by following the guidance provided by our early adopters. Fields of science social scienceseconomics and businessbusiness and managementinnovation managementsocial scienceseconomics and businessbusiness and managementcommercee-commercesocial scienceseconomics and businessbusiness and managementemploymentsocial sciencessociologyglobalization Programme(s) H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument Topic(s) ICT-37-2015-1 - Open Disruptive Innovation Scheme (implemented through the SME instrument) Call for proposal H2020-SMEInst-2014-2015 See other projects for this call Sub call H2020-SMEINST-1-2015 Funding Scheme SME-1 - SME instrument phase 1 Coordinator SCILING SL Net EU contribution € 50 000,00 Address RIU, 321 2 3 46012 Valencia Spain See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Este Comunitat Valenciana Valencia/València Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 71 429,00
