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ERC = ScienceSquared

Objective

The ERC is a great success scientifically, and now wants to broaden its popular and political support. But it has a problem: Most EU citizens don’t care about some Brussels agency they never heard of. The solution is in the ERC’s mandate: frontier research. It has science – the cutting edge variety, that can capture the imagination, change the world and stimulate curiosity. We have seen the power of a fundamental science story elsewhere, and how it can focus attention on the institution behind it: the Higgs boson and CERN. It takes high scientific achievement, great story-telling, a tight focus, creative communications and a sustained effort to build a mass following in science. We believe the ERC can achieve this – to matter as the source of cool science, to students, investors, policy makers, researchers, and all citizens generally, in all 28 EU member-states and beyond. The ERC can invent science and mirror it back to society. In short, ERC = ScienceSquared.

To convey this message, the ERC = ScienceSquared campaign will promote ERC projects and grantees through a cluster of innovative, popular and high quality content packages – punchy videos, long-form ‘snowfall’ articles, tiny Tweets, augmented reality, ‘pop-up’ displays – which will be adapted to a new research theme every six months. The content packages will be used in ten science museums, 34 universities, hundreds of online media channels and many other outlets covering 37 countries. These will be sustainable communication channels, which the ERC can continue using when the contract is over, targeting key audience segments: more than 40 million people. This campaign – as ‘cool’ as the ERC itself - will stir interest in science, raise awareness of the ERC as a science power, build broader political and societal support for the ERC – and encourage grant applications from a new generation of researchers, especially in countries under-represented among ERC grantees.

Host institution

SCIENCE BUSINESS PUBLISHING LIMITED
Net EU contribution
€ 493 534,00
Address
Northwood Way 166
HA6 1RG Northwood
United Kingdom

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Region
London Outer London — West and North West Harrow and Hillingdon
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Non-EU contribution
€ 0,00

Beneficiaries (8)

SCIENCE BUSINESS PUBLISHING LIMITED
United Kingdom
Net EU contribution
€ 493 534,00
Address
Northwood Way 166
HA6 1RG Northwood

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Region
London Outer London — West and North West Harrow and Hillingdon
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Non-EU contribution
€ 0,00
EVRO-SREDOZEMSKA UNIVERZA
Slovenia
Net EU contribution
€ 43 875,00
Address
Kidricevo Nabrezje 2
6330 Piran

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Region
Slovenija Zahodna Slovenija Obalno-kraška
Activity type
Higher or Secondary Education Establishments
Non-EU contribution
€ 0,00
CIENCIA VIVA-AGENCIA NACIONAL PARA A CULTURA CIENTIFICA E TECNOLOGICA
Portugal
Net EU contribution
€ 52 187,50
Address
Parque Das Nações, Alameda Dos Oceanos Lote 2.10.01
1990-223 Lisboa

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Region
Continente Área Metropolitana de Lisboa Área Metropolitana de Lisboa
Activity type
Other
Non-EU contribution
€ 0,00
CROWDHELIX LIMITED
United Kingdom
Net EU contribution
€ 68 125,00
Address
85 Great Portland Street
W1W 7LT London

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
London Inner London — West Westminster
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Non-EU contribution
€ 0,00
ASSOCIATION EUROPEENNE DES EXPOSITIONS SCIENTIFIQUES TECHNIQUES ET INDUSTRIELLES
Belgium
Net EU contribution
€ 234 375,00
Address
Avenue Louise 89 7eme Etage
1050 Bruxelles

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Region
Région de Bruxelles-Capitale/Brussels Hoofdstedelijk Gewest Région de Bruxelles-Capitale/ Brussels Hoofdstedelijk Gewest Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad
Activity type
Other
Non-EU contribution
€ 0,00
UNIVERSITY COLLEGE CORK - NATIONAL UNIVERSITY OF IRELAND, CORK
Ireland
Net EU contribution
€ 28 500,00
Address
Western Road
T12 YN60 Cork

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Region
Ireland Eastern and Midland Dublin
Activity type
Higher or Secondary Education Establishments
Non-EU contribution
€ 0,00
EIRMA EUROPE AISBL
Belgium
Net EU contribution
€ 10 350,00
Address
Rue De La Loi 81a
1040 Bruxelles

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Region
Région de Bruxelles-Capitale/Brussels Hoofdstedelijk Gewest Région de Bruxelles-Capitale/ Brussels Hoofdstedelijk Gewest Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad
Activity type
Other
Non-EU contribution
€ 0,00
SVEUCILISTE U ZAGREBU MEDICINSKI FAKULTET
Croatia
Net EU contribution
€ 27 812,50
Address
Salata 3
10 000 Zagreb

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Region
Hrvatska Grad Zagreb Grad Zagreb
Activity type
Higher or Secondary Education Establishments
Non-EU contribution
€ 0,00