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Creating and Delivering Shared and Personalised Multi-Screen Broadcast and Broadband Experiences

Creating and Delivering Shared and Personalised Multi-Screen Broadcast and Broadband Experiences

Objective

Surveys show that, although around 80% of people are using a second device (phone, tablet or laptop) when watching TV only 20% of them are engaging with ‘companion content’.The 2-IMMERSE project will innovate around the delivery of experiences that are created to be multi-screen in production yet delivered to be flexible across single and multiple-screens and responsive to the preferences of individual audience members.

We will build and trial services that deliver multi-screen experiences of high value content including theatre, Grand Prix motorcycle racing and live professional football in the home, in school and in public venues. The resulting delivery platform will be open to extension by third parties enabling new genres of multi-screen experiences to be created for content beyond sport and Drama. New multi-screen services will merge content from broadcast and broadband sources and support new visualisations, viewpoints, data and replay facilities in addition to social network functionality such as chatting, commenting, polling

The goal of 2-IMMERSE is to allow TV service providers to break free from the constraints of rendering a broadcast stream onto a single 16x9 frame and to develop compelling experiences that combine synchronised, interactive and customisable content service applications to provide individual and shared content customized to the number and type of screens available and the preferences of the audience. In doing so our aim is to open up to audiences capabilities for configuration and control only available currently to producers and presenters (e.g. “show replay again here, keep the leaderboard on this tablet and the view of the crowd on that second wall screen”).
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Coordinator

BRITISH BROADCASTING CORPORATION

Address

Portland Place Broadcasting House
W1a 1aa London

United Kingdom

Activity type

Higher or Secondary Education Establishments

EU Contribution

€ 714 970,61

Participants (7)

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BRITISH TELECOMMUNICATIONS PUBLIC LIMITED COMPANY

United Kingdom

EU Contribution

€ 617 077,90

STICHTING CENTRUM VOOR WISKUNDE EN INFORMATICA

Netherlands

STICHTING NEDERLANDSE WETENSCHAPPELIJK ONDERZOEK INSTITUTEN

Netherlands

EU Contribution

€ 729 022

INSTITUT FUR RUNDFUNKTECHNIK GMBH

Germany

EU Contribution

€ 684 651,05

ILLUMINATIONS (TELEVISION) LIMITED

United Kingdom

EU Contribution

€ 279 083,88

CISCO INTERNATIONAL LIMITED

United Kingdom

EU Contribution

€ 648 300,23

ChyronHego AB

Sweden

EU Contribution

€ 317 519,33

Project information

Grant agreement ID: 687655

Status

Closed project

  • Start date

    1 December 2015

  • End date

    30 November 2018

Funded under:

H2020-EU.2.1.1.

  • Overall budget:

    € 4 876 891,17

  • EU contribution

    € 3 990 625

Coordinated by:

BRITISH BROADCASTING CORPORATION

United Kingdom