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Multi-platform application toolkit

Objective

The project will deliver MPAT – an extensible platform for the simple creation of interactive multi-media applications.

In recent years the convergence of TV and online media has been increasing with dramatic pace. The boundaries between TV and personal media are dissolving rapidly. HbbTV is a key driver in this; enabling media companies to deploy interactive services for TV to a wide audience by building on top of a single standard. In many European markets, over 90% of Connected TVs, sold today, are HbbTV-enabled. Features including catch-up TV and interactive advertisements have already proved to be a great success because of their accessibility to the consumer and integration with the TV. Another recent milestone was the publication of HbbTV release 2.0 moving to state-of-the-art HTML5 and offering built in support for bi-directional multi-screen services as well as media and application synchronisation.

Developing HbbTV applications from scratch requires considerable resources and for this reason they are often simply too costly for single formats or shows to contemplate.

MPAT is the solution; motivated by a WordPress-like technical and business approach, MPAT makes application development affordable and sustainable while creating a new eco-system for content creators, theme and plug-in developers alike. With MPAT, media companies can semi-automatically author their set of customised applications that are then populated with content by the editorial staff or by linking MPAT to existing content management solutions.

The open-source MPAT core will provide all the essential features to create compelling multi-screen experiences for HbbTV and other HTML5-based devices. The Consortium comprises key stakeholders from the HbbTV and media domain who will jointly deliver a sound and close-to-market solution thoroughly validated through an exhaustive set of pilots.

Call for proposal

H2020-ICT-2015
See other projects for this call

Coordinator

FRAUNHOFER GESELLSCHAFT ZUR FOERDERUNG DER ANGEWANDTEN FORSCHUNG E.V.
Address
Hansastrasse 27C
80686 Munchen
Germany
Activity type
Research Organisations
EU contribution
€ 756 250

Participants (7)

INSTITUT FUR RUNDFUNKTECHNIK GMBH
Germany
EU contribution
€ 408 137,50
Address
Floriansmuhlstrasse 60
80939 Munchen
Activity type
Research Organisations
RUNDFUNK BERLIN-BRANDENBURG
Germany
EU contribution
€ 414 062,50
Address
Masurenallee 8-14
14057 Berlin
Activity type
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)
UNIVERSITY OF LANCASTER
United Kingdom
EU contribution
€ 391 691,25
Address
Bailrigg
LA1 4YW Lancaster
Activity type
Higher or Secondary Education Establishments
RETI TELEVISIVE ITALIANE SPA
Italy
EU contribution
€ 239 925
Address
Largo Del Nazareno 8
00187 Roma
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
LEADIN OY
Finland
EU contribution
€ 187 250
Address
Lapinniemenranta 2 A 3
33180 Tampere
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
FINCONS SPA
Italy
EU contribution
€ 307 737,50
Address
Corso Magenta 56
20123 Milano Mi
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
INSTITUT MINES-TELECOM
France
EU contribution
€ 275 463,75
Address
19 Place Marguerite Perey
91120 Palaiseau
Activity type
Higher or Secondary Education Establishments