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Mobile context-aware cross-cultural applications

Periodic Reporting for period 1 - MOCCA (Mobile context-aware cross-cultural applications)

Reporting period: 2016-09-01 to 2018-08-31

This project was about mobile context-aware cross-cultural applications (MOCCA). Mobile phones today are getting intelligent and aware of the usage context with powerful built-in sensors and computing accessories. However, the influence of context-aware and intelligent mobile devices as a daily device on human being remain unclear. The population using mobile phones is huge and increasing globally, which means that the mobile phone is making a difference to the quality of the daily life of human beings. Insights into the relationship between the context awareness of mobile devices and the user experiences of human beings are valuable for developing user friendly and commercialized mobile services. This project aimed to systematically pioneer studies of cross-cultural mobile user experience issues and to provide theoretical and practical guidelines for designing cultural adaptability into the context-awareness of smart phones. The objectives and related conclusion of this action were to:
1) Identifying the user experience problems that exists in mobile context-awareness system and uncover the key factors producing the problems. This objective was achieved by the development of a conceptual model about users’ concerns over mobile context-aware services, consisting of sensitivity, activity and personal value.
2) Examining the influence of context-awareness factors and culture difference on mobile context-aware cross-cultural applications. This objective was achieved by developing a framework for understanding psychological reactance to context-aware smart phone usage in Europe and China, that helps understand and model how people react to their sense of agency being threatened by context-aware notifications and alerts.
3) Applying the findings to improving the design of mobile context-awareness system and providing specific user experience for Danish and Chinese smart phone users. This objective was achieved by the development of a mobile context-aware reminder app, which was evaluated cross-culturally in studies in-the-wild, The conclusion was that dispositional traits such a tendency to accept multi-tasking, self-awareness, and reliance on technology mediate between context-aware services and human user behaviour, and that this vary systematically between China and Europe. The project lead to initial design guidelines with principles and design examples for cross-cultural context-aware applications, including designing for 'situational culture', 'cultural frame switching', diversity and development.
The project included advanced training of experienced researchers in methodologies of human-computer Interaction and user experience research, and scientific publications and presentations in those same fields. Furthermore, the project transferred know-how of user experience and design research and practice in Chinese companies and universities to European Universities.
1. Two Android applications were developed to capture the usage behavior and subjective user experience of mobile phone users.
2. Focus groups were conducted in Denmark and China to explore the structure of context awareness in the mind of users and potential cultural characteristics. It is showed that users tend to construct context awareness with three dimensions: sensitivity of context awareness, value of context awareness to individual and social interaction, activities that context awareness might contribute to
3. An converged study with diary, log and day reconstruction method is conducted to explore the influence of context aware on their user experience. Compared to Danish users, the frequency of using mobile phone is dominated by fewer applications with Chinese users. All but one Chinese users used wechat most frequently while most Danish users used launcher most frequently.
4. We developed two applications to capture the usage and examine the impact of interruption-aware reminder on resumption of interrupted state. The results showed that no universal pattern of impact exist across all users, the foreground time, resumption percentage are mediated by self-awareness, reliance on mobile phone and polychronicity. The findings of present study demonstrated the significance of designing context-aware systems by taking human's dispositions into account and design human-computer co-existing system.
1. We are looking into the issue with in the wild methodologies
2. It's expected to be helpful for designing context aware and intelligent feature which are getting popular.
Focus Group SetUp
Activity Route