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Fast and easy previsualisation for creative industries

Objective

Previsualisation is an essential phase in the design process of narrative art forms and media such as film, animated series, and stage plays. The possibilities that digital tools bring to this phase of production are immense, allowing early visualisations that support making creative decisions with much lower cost of changes than at later stages of production. Yet these tools require trained skills that are not available in typical small- to medium-size productions.
The goal of the first.stage project is to provide a toolset that brings the power of digital previs to productions in key application areas by being easier and thus cheaper to use: professionals can use these tools in practice immediately without large investment. This will make previs easier and faster, with significant benefits for production quality.
The first.stage toolset will employ natural user interfaces that utilise innate abilities and existing skills of artists for key tasks in previsualisation. Visual elements can be selected from asset libraries via expressive commands, while physical media such as figurines or stage models can be integrated by 3D digitisation. Elements can be arranged and views defined by gestures. Characters, cameras, and scenes can be animated by demonstrating the desired behaviour in the style of performance animation. This functionality will be based on state-of-the-art asset libraries, engines and motion capture hardware.
The novel approach to previs that first.stage takes will have a direct impact on Europe’s storytelling industries – from the film industry over tv /commercials to theatre and other stage productions. It will give key creative personnel – (art) directors, choreographers, and concept artists – more artistic hold over productions. Accessible previs tools will further have impact on related fields such as architecture or product design, down to effects in education programmes and off-market and laymen creative endeavours.

Coordinator

UNIVERSITAET BREMEN

Address

Bibliothekstrasse 1
28359 Bremen

Germany

Activity type

Higher or Secondary Education Establishments

EU Contribution

€ 696 375

Participants (7)

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INFOCONSULT GESELLSCHAFT FUR INFORMATIONSTECHNIK MBH

Germany

EU Contribution

€ 224 562,50

YOUR MOM GMBH

Austria

EU Contribution

€ 266 187,50

OO THEATER UND ORCHESTER GMBH

Austria

EU Contribution

€ 313 312,50

ROKOKO ELECTRONICS IVS

Denmark

EU Contribution

€ 312 562,50

MOVIESTORM LIMITED

United Kingdom

EU Contribution

€ 665 897,50

VOGEL AUDIOVISION GESELLSCHAFT MBH

Austria

EU Contribution

€ 247 500

NEXT LIMIT SL

Spain

EU Contribution

€ 305 112,50

Project information

Grant agreement ID: 688244

Status

Closed project

  • Start date

    1 June 2016

  • End date

    31 May 2019

Funded under:

H2020-EU.2.1.1.

  • Overall budget:

    € 3 031 510

  • EU contribution

    € 3 031 510

Coordinated by:

UNIVERSITAET BREMEN

Germany