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MAGELLAN. The World, Your Playground!

Objective

Next-generation location-based experiences (LBEs) will involve multiple participants in mixed realities taking place in the real world, evolving according to a non-linear interactive scenario, and involving multiple users collaborating or competing. They will take multiple forms ranging from informative, educational and entertaining in multiple domains such as cultural heritage, tourism, transport, education, lifestyle etc.
They are set to be the next big thing in IT as indicated by the millions of dollars invested by the likes of Google, Amazon, Facebook and Apple in the development of such experiences (e.g. Ingress) or the acquisition of start-ups (e.g. Magic Leap).
Some roadblocks however slow down their advent. The complexity and cost of their development, requires a combination of high expertise in multiple domains (e.g. software development, networking, geo-positioning, simulation, user interfaces).
MAGELLAN redefines LBEs on mobile devices worldwide, by leveraging a codeless platform for the rapid and cost-effective creation and promotion of LBEs/games, harnessing a global ecosystem of authors. By removing inherent barriers, MAGELLAN aims at tapping at the unlocked value residing within the creativity of people and organizations alike.
MAGELLAN is a 24-month activity, leading to a market-ready product and a new business entity to drive the adoption and scale-up of the platform and the value propositions stemming from that.
Based on the excellent outputs of the MAGELLAN FP7 Project and their long-standing partnership, the two main industrial applicants (EXUS, DXT) will drive the platform towards commercialization. A partnership has been established with LOBA and INCONITO, two esteemed marketing and business strategy companies, to complement the effort with the necessary skills that will help drive adoption.
The funding requested will support the first steps towards commercialization until the business becomes self-sustainable (even at marginal profits).

Field of science

  • /natural sciences/computer and information sciences/software/software development
  • /social sciences/economics and business/business and management/commerce

Call for proposal

H2020-FTIPilot-2015-1
See other projects for this call

Funding Scheme

IA - Innovation action

Coordinator

EXUS SOFTWARE LTD
Address
4 Felstead Gardens Cubitt Town
E14 3BS London
United Kingdom
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
EU contribution
€ 616 875

Participants (3)

CS GROUP-FRANCE
France
EU contribution
€ 662 375
Address
Avenue Galilee 22
92350 Le Plessis Robinson
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
GLOBAZ, S.A.
Portugal
EU contribution
€ 198 625
Address
Largo Luis De Camoes Edificio Rainha Piso 12
3720 232 Oliveira De Azemeis
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
SAS INCONITO
France
EU contribution
€ 255 500
Address
15 Avenue Camille Pujol
31500 Toulouse
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)