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MAGELLAN. The World, Your Playground!

MAGELLAN. The World, Your Playground!

Objective

Next-generation location-based experiences (LBEs) will involve multiple participants in mixed realities taking place in the real world, evolving according to a non-linear interactive scenario, and involving multiple users collaborating or competing. They will take multiple forms ranging from informative, educational and entertaining in multiple domains such as cultural heritage, tourism, transport, education, lifestyle etc.
They are set to be the next big thing in IT as indicated by the millions of dollars invested by the likes of Google, Amazon, Facebook and Apple in the development of such experiences (e.g. Ingress) or the acquisition of start-ups (e.g. Magic Leap).
Some roadblocks however slow down their advent. The complexity and cost of their development, requires a combination of high expertise in multiple domains (e.g. software development, networking, geo-positioning, simulation, user interfaces).
MAGELLAN redefines LBEs on mobile devices worldwide, by leveraging a codeless platform for the rapid and cost-effective creation and promotion of LBEs/games, harnessing a global ecosystem of authors. By removing inherent barriers, MAGELLAN aims at tapping at the unlocked value residing within the creativity of people and organizations alike.
MAGELLAN is a 24-month activity, leading to a market-ready product and a new business entity to drive the adoption and scale-up of the platform and the value propositions stemming from that.
Based on the excellent outputs of the MAGELLAN FP7 Project and their long-standing partnership, the two main industrial applicants (EXUS, DXT) will drive the platform towards commercialization. A partnership has been established with LOBA and INCONITO, two esteemed marketing and business strategy companies, to complement the effort with the necessary skills that will help drive adoption.
The funding requested will support the first steps towards commercialization until the business becomes self-sustainable (even at marginal profits).

Coordinator

EXUS SOFTWARE LTD

Address

Old Broad Street 25 Tower 42
Ec2n 1pb London

United Kingdom

Activity type

Private for-profit entities (excluding Higher or Secondary Education Establishments)

EU Contribution

€ 616 875

Participants (3)

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DIGINEXT

France

EU Contribution

€ 662 375

GLOBAZ, S.A.

Portugal

EU Contribution

€ 198 625

SAS INCONITO

France

EU Contribution

€ 255 500

Project information

Grant agreement ID: 720560

Status

Closed project

  • Start date

    1 June 2016

  • End date

    31 May 2018

Funded under:

H2020-EU.3.

H2020-EU.2.

  • Overall budget:

    € 2 526 250

  • EU contribution

    € 1 733 375

Coordinated by:

EXUS SOFTWARE LTD

United Kingdom